Dynamic Feed Labels

Upgrade your Google Product Ad performance by
prioritizing budget to SKUs with the best chance to convert

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Add custom labels based
on price competitiveness
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Learn how price
impacts your RoAS
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Boost ROI using Google
Bid Multipliers
How It Works

GrowByData tracks your prices compared to relevant competitors

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Custom labels are submitted to Google Merchant Center

(automatically supplementing your current feed)

SKU Custom Label
Acme-1241b-XXL Cheapest
Acme-1241b-XL Not Cheapest

Your PPC Manager configures “Bid Multipliers” in Google Ads

If custom label = Not Cheapest:
You get...
  • Better Results

    Return on ad spend sky-rockets when your price is best.

  • More Insight

    See how price competitiveness impacts all performance metrics

  • Immediate ROI

    Finally, a campaign automation that delivers results quickly.