Product Identifiers essential for Higher Conversion and SEO rankings

January 28, 2019
Product Identifiers essential for Higher Conversion and SEO rankings Download PDF

How Product Identifiers are essential for Higher Conversion and SEO rankings?

Product Content is king in ecommerce. Retailers that offer product data with rich content, detailed data, product pictures, videos, reviews, and FAQ benefits to increase chances of ranking high in search engines. Purchase decisions start in search and products that have rich product data benefit from higher SEO and conversion. Customers that use long-tail searches know what products are they searching for, so rich product data is key for higher conversions. For example, assume an ecommerce buyer is searching to buy a size 10 Blue Nike Air Jordan shoe that is waterproof. If your product data has these attributes in the right fields, there is a high chance of this appearing in a customer’s search.

Our retail product data enrichment services gives our customers the “Gold Standard in Product Data”.

While the benefits of this are obvious, manufacturers may not provide rich product data. Retailers must enrich product data by finding product identifiers and placing them on their eCommerce stores, feeds, marketplaces like Amazon, Walmart, eBay, Houzz, Jet and Ad Channels like Google and Bing. Some channels won’t allow you to sell or advertise if your products lack product identifiers – Google Marketplace requires GTIN while Amazon requires ASIN.  Retailers that are on top of this have high product acceptance in these channels. Google writes in-depth on the importance of identifiers.

We help retailers and manufacturers that lack product identifiers enrich ecommerce product data with –

  • Unique Attributes: GTIN or ASIN
  • SKU specific Attributes: Color, Size, Case Pack, Brand, Materials, etc.

We find the product’s unique attributes and enrich our customers’ ecommerce product data with SKU specific attributes to increase their SEO, conversion, and acceptance by channels. We verify that product attributes are compatible with the standards like product color on the image is the same as the color mentioned in the text.  We review the manufacturer’s data and enrich product data attributes. Our end goal is to give our customers the “Gold Standard in Product Data”.

Just as product identifiers are important for better SEO and better conversion, manufacturers, and brands must also do competitor price intelligence, to offer attractive prices to their customers.

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Prasanna Dhungel

Prasanna Dhungel is Co-Founder and Managing Partner of GrowByData and drives the firm’s content marketing initiatives. Dhungel has 20-plus years’ experience in big data. Previously, he was Vice President at Valence Health (now Evolent Health) and at D2Hawkeye (now Cotiviti Health). He has an MBA from Kellogg School of Management, MEng from Princeton University and BS with Honors from Cornell University.

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