What Halloween Analysis Reveals on Last-Minute Purchase Trends and Consumer Behavior

By GrowByData Content Team

| READ 5 MIN
TOPICS Blog, Insights
Halloween Trends and Price Analysis Reveals. 2019 halloween trends. GrowByData Analysis.

Halloween is all about Costumes, Candies, Decorations, and frivolous parties. For retailers, it is one of the busiest seasons with $ billions of spending predicted.

If you are doing last-minute Shopping, no worries. You are not alone – it’s not too late! Check our Last-Minute Halloween Shopping Trends and head to your store.

As nearly 65% of spending occurs in October — it is interesting to understand the demand trends, market pulse and consumer behavior of last minute, impulse, and panic purchases. For the last two weeks, we at GrowByData tracked the top 400 Halloween Costumes and 250 Halloween Candy based on search volume and popularity in Google Shopping. For the results, we considered three factors – popularity based on seller volume, price competitiveness, and popular retailers or marketplaces based on price competitiveness. On average, 350 sellers were competing every day for Halloween costumes while 277 sellers were competing for Halloween Candy for the past two weeks.

From our analysis, here’s what we can reveal about Costumes and Candy trends –

Trendy and Competitive Halloween Costumes (Ranked in Order)

Pirates – No wonder Pirates are always trendy and popular. The one-eyed sailor still steals the show as most of the consumers and retailers are bidding over it. By Seller Volume – 16.5% | By Price Competitiveness – 25.2%

Princess – If you are still amazed by fairy tales – you must choose your Favorite Princess Costumes. This is the second most competitive costume when it comes to last-minute shopping. Prices are competitive and you can find one with the best price. By Seller Volume – 15.3% | By Price Competitiveness – 19.0%

Batman – Joker’s biggest enemy is still among the top 3 favorite costumes. If you have a friend who is trying out Joker, you must be BATMAN as you can get this costume at the best price. By Seller Volume – 14.0% | By Price Competitiveness – 17.2%

Most Popular Halloween Costumes by Seller Volume
Most Popular Halloween Costumes by Seller Volume
Most Popular Halloween Costume by Price Competitiveness
Most Popular Halloween Costume by Price Competitiveness

Which TREAT makes the TRICKSTER happy this season?

M&M’s, Skittles and Reese’s are the most popular candy over the last 2 weeks by seller volume while Snickers is going through most price changes. If you want to treat and avoid getting tricked, these are your best choices. Plus, they are the most available with highest seller volume, and by far the most competitive candies. Most Popular by Seller Volume (M&M’s) – 21.7% | Most Popular by Price Competitiveness (Snickers) – 23.8%

Most Popular Halloween Candy by Seller Volume
Most Popular Halloween Candy by Seller Volume
Most Popular Halloween Candy by Price Competitiveness
Most Popular Halloween Candy by Price Competitiveness

Where to Score a GREAT DEAL?

For budget Halloween Shopping,  head to Walmart, eBay, or Amazon for the best deals rather than the retailers’ website per our data.

Most Competitive Retailers/Marketplaces by Price Competitiveness - Halloween Costume
Most Price Competitive Retailers for Costume
Most Competitive Retailers/Marketplaces by Price Competitiveness - Halloween Candy
Most Price Competitive Retailers for Candy

Did you recently purchase costumes or candy for Halloween? Or are you thinking of making a last-minute purchase? If so, does this match our results and analysis? Drop us a line!

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