GBD Compass

Enterprise Search Intelligence. Unified. Precise. Actionable

A Complete View of Your Competitive Search Landscape
GBD Compass brings together Paid Search, Organic Search, Shopping, Merchant Listings, and AI Search (AIO) into one integrated platform.
It gives marketing and eCommerce teams a precise understanding of who is winning the SERP, where your brand stands, and where growth opportunities exist.
Designed for enterprise workflows, Compass eliminates guesswork and provides a clear line of sight across every Google surface.

The trusted partner for industry leaders

Holistic Share of Voice

See your true footprint across all SERP channels.

Compare domains by total SOV and change over time
View Above-the-Fold (ATF) visibility to understand premium placement
Track rising or declining competitors with %Δ movement
Analyze across 20+ SERP features, including Text Ads, Shopping, Images, Organic, AIO, Maps, and more

Compass gives teams one source of truth for visibility, gaps, and competitive pressure.

Leaders by SERP Feature

Understand who dominates each search surface.

Organic: Identify brands earning the strongest non-paid visibility
Shopping & Merchant Listings: See who wins the product grid
Text Ads: Monitor paid share and ATF performance
AIO (AI Overview): Track citations and brand mentions in Google AI Overviews
Images & Rich Media: Detect who appears in visually-driven placements

Every module is fully filterable by category, region, device, keyword grouping, and brand vs. non-brand.

Regional & Category Insights

Turn national-level analysis into pinpoint decisions.

Compare SOV across key U.S. cities
Measure leadership by 25+ retail categories
Identify high-opportunity markets where visibility can be expanded
Surface performance gaps by product line or segment

Built for teams managing large footprints and diverse product portfolios.

Built for Enterprise Marketing & eCommerce Teams

Unified visibility across Paid + Organic + Shopping + AI Search
Granular intelligence across 20+ SERP features
Flexible filters for keywords, categories, locations, and product lines
Hyperlocal scan capabilities
Clear, modern UI designed for speed
AI-powered insights baked into every workflow

GBD Compass gives organizations the situational awareness needed to make confident, strategic search decisions at scale.

Domain & Advertiser Comparison

Benchmark performance with clarity and accuracy.

Side-by-side domain comparisons
Coverage across all SERP features
% of keywords with visibility
ATF contribution and SOV distribution
Feature-level share across Shopping, Text Ads, Organic, Images, AIO, and more

This view helps teams validate competitive shifts and prioritize strategic actions.

ChatGBD: AI-Driven Recommendations

Compass includes embedded AI that translates data into guidance.

Identify where ATF presence is slipping
Flag new competitors gaining ground
Highlight coverage gaps across brand and non-brand queries
Provide next-step recommendations for Paid, Organic, Shopping, and AI surfaces

Your team gets fast, practical insights—not more dashboards to interpret.

Get Ahead of Rapid Changes in Search & AI Visibility

Search is shifting fast from AI-generated answers to new SERP layouts. GBD Compass helps brands quantify these changes with precision.
If you want priority access to the platform and its newest capabilities, you can request early entry into our limited access group.

Request a Compass Demo

You’ll be contacted within one business day.