Marketing Intelligence for Total eCommerce Performance
Agency & Brand Managers maximize visibility, clicks and conversions with shopper journey insights
Win New Business
Show opportunities by location and channel in light of competitive weakness and SERP changes. Demonstrate path to higher visibility and clicks for given budget.
Maximize Performance
Gain multi-segment visibility that search and marketplace reports don’t offer on you vs competition in the eyes of the digital shopper. Increase SOV, ROAS and organic click volume.
Protect Client's Brand
Monitor affiliate, brand term, MAP and channel territory violators to control CPC spike, and bad shopper and reseller experience.
Boost Conversion
Convert more shoppers by ensuring an excellent product experience on the digital shelf and pricing competitively.
We Enable Agency & Brand Managers To Gain A Competitive Edge with Marketing Intelligence
- See opportunities across business segments unavailable from Google, Amazon, Target and other reports
- Dominate serp visibility above fold by SEO and SEM collaboration across keyword stages
- Increase conversion with the right product bundle, product page experience, promotions, pricing, attractive shipping and availability
- Stay vigilant on competitive dynamics by local markets and shopper intent, and proactively drive tactics to reclaim SOV, CTR and CVR
Market Intelligence Insights that Drive Action
A multinational nutritional retailer identified significantly lower Share of Voice in The Netherlands.
Understand where you show up and where you don't to prioritize where to focus.
Talk to an ExpertA large baby brand identified Google was serving video results on 63% of their keywords.
Develop new strategies to gain visibility by catering to Search algorithms.
Talk to an ExpertA large specialty retailer identified products in Google Shopping that were priced significantly higher than competitors and had a low conversion.
Visibility into competitive pricing will help you promote the right assortment for each channel.
Talk to an ExpertHoliday sales were off to a slow start for a Home & Garden retailer. Competitor promotions were beating them to the punch.
GrowByData helped them monitor and respond with better
offers.
82% of the searches in our
agency client’s category contained gender.
We helped them realize this attribute was missing in their product titles.
Talk to an ExpertWhat You Can Do With Unified Marketing Intelligence
Lift your total performance with opportunities from competitive intelligence
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Search Marketing Intelligence
Monitor SERPs and optimize your organic and paid search performance across channels.
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Marketplace Intelligence
Optimize your total performance in major marketplaces like Amazon, Target and Retail Media Networks.
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Product Experience Intelligence
Visibility into you vs. your competitors' product experience on product content, pricing, reviews, promotions, and more.
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Competitive Marketing Intelligence
Monitor competitors’ activities and build competitive intelligence to gain an edge across all channels.
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Brand Intelligence
Monitor MAP violations, track unauthorized resellers, affiliation violations, trademark violations and other activities that harm your brand value.
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Channel Intelligence
Gain visibility and shopper experience insights from all sales channels to enable uniform shopper experience. Find opportunities in channels you plan to enter.
“GBD does an amazing job at leading us to the different paths to drive a better result for our clients.”
SVP – Top U.S. Digital Marketing Agency
“I am a huge fan of GrowByData. They have helped make us so much more efficient, handling not only our Amazon data needs but our internal data needs as well. ”
Joseph Tantill Principal CEO – Express Design Group, Inc.
“Your information makes it easy for us to identify which competitors are winning within the keyword set that we are deep-diving into, and find striking distance keywords that we could optimize to regain SERP space. We understand how competitors and aggregators are performing differently, which is hard to track.”
SEO Specialist – Leading Agency
“Managing the content of a website with over 75,000 products wouldn’t be possible without the help from the GBD Data Enrichment team. ”
Dani DuBois
Systems Analyst – Skygeek
“Not only does GBD provide us assistance with our Amazon account, but they also have begun helping us our other channels. We can always count on Shreya and the team!”
Erika Green Sr. Revenue Manager – Road Runner Sports
“Thank you and team so much for compiling our sales opportunity report. We appreciate the team’s ongoing support, hard work and effort. You guys’ rock! ”
Ecommerce Manager at Leading Global Commerce Agency
Trusted by Industry Leaders
GrowByData powers the world's largest digital agencies, brands, and retailers.
Featured in Major Publications
Frequently Asked Questions
GrowByData offers a digital marketing intelligence platform to boost total performance for strategists at agencies and brands. Our insights across Search, Marketplaces and Product offer actionable marketing intelligence to maximize on the shopper journey.
GrowByData serves the world’s biggest digital marketing agencies and their clients. We are today enabling large advertising agencies to boost performance with our actionable insights unavailable from Google, Amazon and incumbent tools.
GrowByData’s Marketing Intelligence solution provides four values to agencies, brands and retailers:
- Win new business by understanding market opportunities
- Understand factors impacting your current marketing performance
- Brand protection from MAP, affiliate & brand term violations
- Insights into conversion factors to maximize sales
GrowByData offers an all-in-one marketing software to agencies, brands, and retailers. Below are the solutions and data provided by GrowByData. We offer these solutions as both software-as-a-service (SaaS) and data-as-a-service (DaaS):
1. Search Intelligence
2. Marketplace Intelligence
3. Product Experience Intelligence
4. Competitive Intelligence
5. Brand Protection
6. Pricing Intelligence
7. Channel Intelligence
Marketing intelligence, collected and analyzed through online marketing intelligence software, provides insight into the effectiveness of your eCommerce brand’s marketing across the shopper’s journey. It enables unified visibility across search intelligence, product intelligence, competitive intelligence, pricing intelligence, and marketplace or cross-channel intelligence. Marketing intelligence provides insight into all aspects of the shopper’s journey, ranging from share of voice for your brand to digital shelf optimization. It also enables a deeper view into shopper attributes throughout the shopper’s journey, giving brands and agencies insight into buying behavior across the digital shelf.
GrowByData’s online marketing intelligence solution gives unified insights across the shopper’s journey to optimize your brand visibility, click-ability, and buy-ability to maximize total eCommerce performance across Search Engines and Marketplaces.
Total eCommerce performance is the competitive measure of visibility, click-ability, and buy-ability of your brand, across the channels like search and marketplaces. Typically, eCommerce managers and advertisers analyze total performance factors in silos and only rely on performance data from respective search and marketplace platforms.
Visibility: A measure of the Share of Voice on the platforms. It allows you to analyze your presence and your competitors based on geo-visibility, seasonal-visibility, keyword visibility, intent-based visibility, etc.
Click-ability: The measure of the usage of factors that influence the shopper to click on the product. Factors like the optimization of your title, image, product attributes, landing page, annotations, extensions, labels, special offers, promotions, discounts, etc.
Buy-ability: The measure of the product shopping experience. It is a quantitative measure of the features that will help you win the purchase once the shopper has clicked on the product.
The shopper journey, or the “messy middle”, as Google describes it, moves through various channels in course of a complex e-commerce journey. GrowByData’s marketing intelligence provides four key visibilities to analyze total performance factors:
- Cross-channel visibilities across the shoppers journey
- Help understand your brand vs. your competitors’ visibilities
- Provides a comprehensive measure of click-ability
- Insights into competitive buy-ability factors
Agencies and brands have limited insight, based on search intelligence from a small set of tools, the data that publishers like Google provides, or sometimes incomplete first-party data from the client. This limited visibility is competing, not assisting, with a consumer on a shopper journey that within minutes can search for the best products and the best deals across multiple marketplaces, and make buying decisions based on reviews, ratings, video, competing Ads, and special offers. Agencies and brands not only do not have a holistic view of the shopper’s journey to optimize the digital shelf, but they lack a single source of truth, and they are limited by what the publishers make available.
Marketing intelligence empowers agencies and brands with 360-degree insights to drive eCommerce performance, providing them the necessary granularity and deeper visibility required to optimize the digital shelf across the shopper journey. That’s why we believe online marketing intelligence software provides the three forms of marketing intelligence and insights that agencies and brands need to gain a competitive advantage:
- Unified Search, Product, Competitive, Pricing, and Marketplace Intelligence
- Enriched shopper attributes across Search, Product, Competitive, Pricing, and Marketplace Intelligence
- Custom insights specific to your brand across each of the forms of marketing intelligence
Delivering all three at the necessary granularity, or through flexible visualizations, gives agencies the insights they need to give their brands to a new level of eCommerce performance. One that is much more aligned to the shopper journey and how brands, retailers, and sellers expect to create an experience on the digital shelf.
GrowByData provides online marketing intelligence software that gives agencies, brands, and retailers unified visibility into the shopper journey to optimize the digital shelf. To dramatically improve your eCommerce performance, GrowByData not only provides data that is available nowhere else, but also for an unlimited number of brands, marketplaces, and direct-to-consumer sellers across every way that shoppers search, buy, and have their needs fulfilled. Our online marketing intelligence software enriches and unifies this data across Search, Product, Competitor, Pricing, and Marketplace dimensions to transform it into eCommerce marketing intelligence that provides complete and customized visibility for each of our clients. GrowByData includes software-as-a-service (SaaS) and data-as-a-service (DaaS) solutions.