Show opportunities by location and channel in light of competitive weakness and SERP changes. Demonstrate path to higher visibility and clicks for given budget.
Gain multi-segment visibility that search and marketplace reports don’t offer on you vs competition in the eyes of the digital shopper. Increase SOV, ROAS and organic click volume.
Monitor affiliate, brand term, MAP and channel territory violators to control CPC spike, and bad shopper and reseller experience.
Convert more shoppers by ensuring an excellent product experience on the digital shelf and pricing competitively.
A large specialty retailer identified products in Google Shopping that were priced significantly higher than competitors and had a low conversion.
Visibility into competitive pricing will help you promote the right assortment for each channel.Talk to an Expert
Holiday sales were off to a slow start for a Home & Garden retailer. Competitor promotions were beating them to the punch.
GrowByData helped them monitor and respond with better
Lift your total performance with opportunities from competitive intelligence
GrowByData offers a digital marketing intelligence platform to boost total performance for strategists at agencies and brands. Our insights across Search, Marketplaces and Product offer actionable marketing intelligence to maximize on the shopper journey.
GrowByData serves the world’s biggest digital marketing agencies and their clients. We are today enabling large advertising agencies to boost performance with our actionable insights unavailable from Google, Amazon and incumbent tools.
GrowByData’s Marketing Intelligence solution provides four values to agencies, brands and retailers:
GrowByData offers an all-in-one marketing software to agencies, brands, and retailers. Below are the solutions and data provided by GrowByData. We offer these solutions as both software-as-a-service (SaaS) and data-as-a-service (DaaS):
1. Search Intelligence
2. Marketplace Intelligence
3. Product Experience Intelligence
4. Competitive Intelligence
5. Brand Protection
6. Pricing Intelligence
7. Channel Intelligence
Marketing intelligence, collected and analyzed through online marketing intelligence software, provides insight into the effectiveness of your eCommerce brand’s marketing across the shopper’s journey. It enables unified visibility across search intelligence, product intelligence, competitive intelligence, pricing intelligence, and marketplace or cross-channel intelligence. Marketing intelligence provides insight into all aspects of the shopper’s journey, ranging from share of voice for your brand to digital shelf optimization. It also enables a deeper view into shopper attributes throughout the shopper’s journey, giving brands and agencies insight into buying behavior across the digital shelf.
GrowByData’s online marketing intelligence solution gives unified insights across the shopper’s journey to optimize your brand visibility, click-ability, and buy-ability to maximize total eCommerce performance across Search Engines and Marketplaces.
Total eCommerce performance is the competitive measure of visibility, click-ability, and buy-ability of your brand, across the channels like search and marketplaces. Typically, eCommerce managers and advertisers analyze total performance factors in silos and only rely on performance data from respective search and marketplace platforms.
Visibility: A measure of the Share of Voice on the platforms. It allows you to analyze your presence and your competitors based on geo-visibility, seasonal-visibility, keyword visibility, intent-based visibility, etc.
Click-ability: The measure of the usage of factors that influence the shopper to click on the product. Factors like the optimization of your title, image, product attributes, landing page, annotations, extensions, labels, special offers, promotions, discounts, etc.
Buy-ability: The measure of the product shopping experience. It is a quantitative measure of the features that will help you win the purchase once the shopper has clicked on the product.
The shopper journey, or the “messy middle”, as Google describes it, moves through various channels in course of a complex e-commerce journey. GrowByData’s marketing intelligence provides four key visibilities to analyze total performance factors:
Agencies and brands have limited insight, based on search intelligence from a small set of tools, the data that publishers like Google provides, or sometimes incomplete first-party data from the client. This limited visibility is competing, not assisting, with a consumer on a shopper journey that within minutes can search for the best products and the best deals across multiple marketplaces, and make buying decisions based on reviews, ratings, video, competing Ads, and special offers. Agencies and brands not only do not have a holistic view of the shopper’s journey to optimize the digital shelf, but they lack a single source of truth, and they are limited by what the publishers make available.
Marketing intelligence empowers agencies and brands with 360-degree insights to drive eCommerce performance, providing them the necessary granularity and deeper visibility required to optimize the digital shelf across the shopper journey. That’s why we believe online marketing intelligence software provides the three forms of marketing intelligence and insights that agencies and brands need to gain a competitive advantage:
Delivering all three at the necessary granularity, or through flexible visualizations, gives agencies the insights they need to give their brands to a new level of eCommerce performance. One that is much more aligned to the shopper journey and how brands, retailers, and sellers expect to create an experience on the digital shelf.
GrowByData provides online marketing intelligence software that gives agencies, brands, and retailers unified visibility into the shopper journey to optimize the digital shelf. To dramatically improve your eCommerce performance, GrowByData not only provides data that is available nowhere else, but also for an unlimited number of brands, marketplaces, and direct-to-consumer sellers across every way that shoppers search, buy, and have their needs fulfilled. Our online marketing intelligence software enriches and unifies this data across Search, Product, Competitor, Pricing, and Marketplace dimensions to transform it into eCommerce marketing intelligence that provides complete and customized visibility for each of our clients. GrowByData includes software-as-a-service (SaaS) and data-as-a-service (DaaS) solutions.