Visibility: A measure of the Share of Voice on the platforms. It allows you to analyze your presence and your competitors based on geo-visibility, seasonal-visibility, keyword visibility, intent-based visibility, etc.
Click-ability: The measure of the usage of factors that influence the shopper to click on the product. Factors like the optimization of your title, image, product attributes, landing page, annotations, extensions, labels, special offers, promotions, discounts, etc.
Buy-ability: The measure of the product shopping experience. It is a quantitative measure of the features that will help you win the purchase once the shopper has clicked on the product.