Online Brand Protection Software allows brands to protect activities degrading their brand value and revenue churn by non-compliant activities of unauthorized and authorized resellers, competitors, partners, dealers, and affiliates.
Your Competitors, Dealers, and Affiliates can be advertising with your branded keywords. Such non-compliant activities are called branded keyword violations. You need to monitor such activity across the channels and take appropriate measures to control such unauthorized activity.
Some affiliates might be using your brand name and website in their ad display and linking those ads with affiliate URLs to get clicks and earn commission from you. These days such non-complaint activities by affiliates are stealing significant revenue from brands.