Google Paid & Organic Tracking All SERP Features, One Report

Most tools show you rankings. GrowByData shows you the full picture – text ads, shopping ads, AI Overviews, organic listings, local packs, featured snippets, and more. All tracked together, across desktop & mobile, in any market.

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What

GrowByData Enables

One Report for All of Google

Paid, organic, Shopping, AIO, and Free Merchant Listings, tracked together the way Google actually works.

20+ Features. One Dashboard.

From text ads to AI Overviews, Videos to Reddit – track every feature competing for clicks in your keyword landscape.

Market Share, Not Just Rankings

See your weighted share of voice across every Google surface, updated daily, segmented by category and metro.

Get google serp Insights Into Top

A #3 Organic Ranking Means Nothing Without Knowing What's Above It

Google’s SERP has fundamentally changed. Text ads, Shopping carousels, AI Overviews, People Also Ask boxes, and Local Packs now occupy the page before a single organic result appears. Tracking your rank position in isolation leaves you flying blind.

GrowByData tracks every element competing for the visibility, paid, organic, shopping, AIO – so you know your true share of voice, not just your position number.

Across Every SERP Feature

Monitor the entire Google “All” tab in a single report: text ads, display ads, Shopping ads, Local ads, Google Popular Products, organic listings, featured snippets, and People Also Ask. Understand where you appear, where competitors appear, and what’s pushing both of you down the page.

Measure your true weighted Share of Voice , not just impressions
Track Above-The-Fold (ATF) positions and actual ad rank
Monitor SERP composition changes daily across desktop and mobile

Partner Review

GBD provides super detailed reports, containing SERP features that I couldn't otherwise track. Everything is in real-time, so we can always track the volatility after Google updates, for example. It's also very convenient since we can track both paid and organic results at the same time.

Maryanna Franco - Search Engine Optimization Consultant

Posted on

We’ve been leveraging GrowByData to track the evolving SERP landscape, and it has been an invaluable asset to our SEO strategy. The insights it provides into search trends, competitor movements, and algorithm shifts help us stay ahead in an ever-changing digital environment.

Abby H. - SEO Director

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Track Paid & Organic Visibility in Google Shopping

Google Shopping is both a marketplace and an ad channel. GrowByData gives you full visibility into both sides, who’s winning the Shopping tab, what promotions competitors are running, where your products appear on Product Detail Pages, and how pricing drives click share.

Monitor your organic and paid presence in Google Shopping
Track recommended seller positions on Product Detail Pages
Correlate Shopping ad performance with PLA data to optimize spend

Don't Get Invisible in the AI Era

AI Overviews now appear at the top of the page for millions of searches. If your brand isn’t featured, you’re losing clicks before organic results even load. GrowByData tracks AIO appearances for you and your competitors across your full keyword set.

Know which keywords trigger AI Overviews in your category
See which competitor brands and pages get cited
Track AIO frequency shifts over time as Google’s rollout evolves

industry trends in Google AIO

Own Your SERP Landscape Across Search & Shopping

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Track Google Performance by Country, City, or Zip Code

A national ranking tells you almost nothing about local performance. GrowByData tracks Google paid and organic results at the hyper-local level – city, region, zip code, and country, so agencies and multi-location brands can act on granular intelligence.

Track performance across geographies from one dashboard
Identify local market gaps your competitors haven’t closed
Build country-level intelligence for international expansion

analyze your serp features trends

Frequently Asked Questions

Does GrowByData track Google Merchant Listings separately from Shopping ads?

Yes. GrowByData tracks Free Merchant Listings and Google Shopping ads independently, so you can see how each contributes to your visibility and how they interact when both appear for the same query.

How does GrowByData track above-the-fold visibility on Google?

We map exactly which SERP features appear above the fold for each keyword, text ads, Shopping carousels, AI Overviews, Local Packs and how they displace organic results. This gives you a true picture of your clickable real estate, not just a rank position.

Can I see which SERP features are growing or shrinking on Google in my category?

Yes. GrowByData tracks SERP feature trends over time, which features like Videos, Things to Know, or Reddit threads are gaining real estate in your category, and which are contracting. This is the signal most SEO teams miss until it hits traffic.

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