As a Manufacturer or Brand, you want to protect your brand value by enforcing MAP pricing policies in marketplaces like Amazon, Google Shopping, Walmart, Target, Best Buy & ecommerce stores. You want to maintain healthy relationship with your authorized resellers and proactively block unauthorized channels and resellers.
We go through a detailed process of identifying your child SKUs across the sites you want us to monitor. Thanks to this child level SKU identification, we give you accurate MAP violation data. Many solutions in market may give you MAP violations at a parent SKU level. That is inaccurate. We give you SKU monitoring at a child SKU level and bring our specialization in this area to give you monitoring that you can trust.
We can provide a screenshot of the retailer that has violated MAP. As a competing retailer, you can share this snapshot with the manufacturer to push your case that the violating retailer must be penalized. If you are a manufacturer, you can use this data to email the retailer.
We can email you a screenshot when we detect a MAP violator. This information is also logged in our Competitive Price Intelligence product dashboard.
Minimum Advertised Price popularly referred as MAP is the minimum retail price the manufacturer sets for its product that resellers or retailers agree not to go below in advertisements.
Yes, under U.S. antitrust statutes, MAP is legal. It is not considered a form of vertical price fixation between retailers and manufactures because it allows selling below the set price.
Yes, the MAP policy only prohibits advertising below Minimum Advertise Price. We can sell below MAP price via discounts & promotions.
If a retailer has advertised their price below the Minimum Advertise Price set by Manufactures/ Brand in any online channel, then it is called MAP violation. The only way to detect is to consistently scan and monitor sellers advertise price across the platforms.
The process to enforce MAP is to detect all MAP violators across various marketplaces and advertising platforms, generate evidences, proclaim MAP enforcement policy and, if needed, ban non-compliant retailers from selling certain branded products.
We can detect issues in MAP compliance on markpetplaces like Google Shopping, Amazon, Walmart, Target, Best Buy, eBay and others.
We can detect issues in MAP on direct ecommerce sites like Magento, BigCommerce, Shopify, Yahoo, Volusion, 3DCart and custom others. If you have a custom need to detect MAP violations in other sites, please let us know. Easy for us to extend our capabilities into new destinations as needed.
We analyze Ad Platforms such as Google PLA, Amazon Sponsored, Walmart Sponsored Ads and Target Ads to detect non compliance.
For brands we monitor, we can share when their products show up on channels they have not authorized. For example, many brands prevent retailers from selling at marketplaces like Amazon. We flag cases when the brand’s products appear on Amazon.
You may be diligently following MAP guidelines set by the brand on your ecommerce store and marketplaces. However, if your competitors are not, then they are not creating a level playing field. Consumers may purchase from a non MAP compliant vendor and you lose the sale. This is unfair.
MAP compliance software allows you to detect when other retailers are not following MAP price. You can use this evidence to flag to the brand to police the non complying retailer. Additionally, you can share the information that you comply and others don’t to make a case for your brand to get favorable terms on inventory, payment, early access to new products and more.
You can provide us the SKUs and the MAP price that you have set. We can update our product catalog and detect your updated MAP price for non compliance.
We can monitor Minimum Advertised Pricing (MAP) in any website in North America, Europe and other parts of the world.
No. We cannot monitor MAP prices on sites that require a login. We can only monitor MAP pricing on publicly accessible websites.
Yes. We will identify resellers that are selling your products and can flag sellers that are not on your list of authorized sellers.
Yes we can monitor sales of your products on unauthorized channels. Many brands don’t allow selling on Amazon. If you don’t allow selling on Amazon, we can flag when your products show up on Amazon, and any other marketplace.
