MAP-Pricing

MAP Pricing Enforcement Across the Online Channels

As a Manufacturer or Brand, you want to Protect Your Brand Value by Enforcing MAP pricing compliance in marketplaces like Amazon, Google Shopping, Walmart, Target, Best Buy & online stores. You want to maintain solid relationship with your authorized resellers. You want to encourage top sellers and proactively monitor unauthorized channels and resellers.

  • Control your MAP Compliance Scanning Schedules & Monitor MAP Violators over time across all online platforms with easy to use software.
  • Powerful reports to keep track of MAP price violation in a SKU, Brand and Category by online Retailers on any online retail channels.
  • Undeniable accurate screenshots for MAP violation enforcement across the channel. Get a PDF compilation ready to report the violation.

What is included with MAP monitoring?

  • Accurate Retailers Price Data Matched to your SKU level for daily MAP Compliance scanning
  • Minimum Advertise Price Monitoring Software with powerful reports and screenshot archives
  • Alert Services with reports and evidences compiled in PDF to immediately claim violation and enforce MAP prices
  • As MAP Compliance Scanning is part of price intelligence software; you will get repricing features with powerful reports like Competitors Report, Competitive Insights and Assortment Analysis
what-included

Intraday Cross Channel MAP Compliance Scanning

Monitor MAP violations across marketplaces like Amazon, Walmart, Google Shopping, Target, Best Buy, and online stores

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Frequently Asked Questions

Minimum Advertised Price popularly referred as MAP is the minimum retail price the manufacturer sets for its product that resellers or retailers agree not to go below in advertisements.

Yes, under U.S. antitrust statutes, MAP is legal. It is not considered a form of vertical price fixation between retailers and manufactures because it allows selling below the set price.

  • Manufacturers & Brand set a MAP on their product to protect a brand value.
  • MAP helps prevent price wars between retailers and helps maintain good margins.
  • As Retailers shift their focus to factors such as aftersales service, shipping and other customer-centric features instead of offering cheaper price

Yes, the MAP policy only prohibits advertising below Minimum Advertise Price. We can sell below MAP price via discounts & promotions.

If a retailer has advertised their price below the Minimum Advertise Price set by Manufactures/ Brand in any online channel, then it is called MAP violation. The only way to detect is to consistently scan and monitor sellers advertise price across the platforms.

The process to enforce MAP is to detect all MAP violators across various marketplaces and advertising platforms, generate evidences and proclaim MAP enforcement policy and, if needed, ban non-compliant retailers from selling certain branded products.

We can detect issues in MAP on markpetplaces like Google Shopping, Amazon, Walmart, Target and Best Buy. We also detect MAP violation issues on direct ecommerce sites like Magento, BigCommerce, Shopify, Yahoo, Volusion, 3DCart and others. If you have a custom need to detect MAP violations in other sites, please let us know. Easy for us to extend our capabilities into new destinations as needed.

We can detect issues in MAP on direct ecommerce sites like Magento, BigCommerce, Shopify, Yahoo, Volusion, 3DCart and custom others. If you have a custom need to detect MAP violations in other sites, please let us know. Easy for us to extend our capabilities into new destinations as needed.

We can provide a screenshot of the retailer that has violated MAP. As a competing retailer, you can share this snapshot with the manufacturer to push your case that the violating retailer must be penalized. If you are a manufacturer, you can use this data to email the retailer.

For brands we monitor, we can share when their products show up on channels they have not authorized. For example, many brands prevent retailers from selling at marketplaces like Amazon. We flag cases when the brand’s products appear on Amazon.

You may be diligently following MAP guidelines set by the brand on your ecommerce store and marketplaces. However, if your competitors are not, then they are not creating a level playing field. Consumers may purchase from a non MAP compliant vendor and you lose the sale. This is unfair.