Retail & CPG

Customized marketing Intelligence for omnichannel retailers across categories to enable holistic research, market audit, and performance optimization.

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Holistic Marketing Research for New Market Entry

Build customized marketing intelligence to get unparallel proactive visibility to market your product and categories in new markets.

Deep Visibility into the Competitive Landscape
Understand Your Vs Competitor SWOT
Gets insights across the Marketing 4Ps of Top and Emerging Competitors
Build strategies to win market share

Market Audit to benchmark against competition

Understand your performance compared to the competition across your targeted markets – Channels & Geographies.

Measure Advertising Performances by benchmarking your vs competitors’ share of voice by local geographies, channels, product categories, keywords, and other customized cohorts per your need.
Analyze and compare your vs competitor’s product assortments and product pricing.
Get insights into the competitive product experience.

Insights to optimize performance

Get pin-pointed strategical and tactical prescriptions to boost your visibility, clicks, and conversion across the shopper journey.

Build Competitive Pricing, Promotion, and Merchandising Strategies to boost clicks and conversions
Understand the opportunities to optimize Paid and Organic Campaigns budgets
Plan out activities for sustainable growth in ultra-competitive markets like Google, Amazon, Walmart, and More.