The financial services industry has increasingly relied on data-driven decision-making to navigate the evolving digital landscape.
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In many conversations we’ve had, we’ve heard agencies hyper focus on search and remain unaware or complacent on the other ingredients of the shopper journey.
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Just as consumers holistically search, experience, and buy the products they need, brands need the same kind of visibility into the shopper journey and the digital shelf.
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In many conversations we’ve had, we’ve heard agencies hyper focus on search and remain unaware or complacent on the other ingredients of the shopper journey.
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Agencies must think of themselves as part of the orchestration of the shopper journey and the digital shelf.
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Agencies, brands, and retailer executives need unified, holistic visibility into the shopper experience, particularly shopper attributes, where the journey meets the digital shelf and every touchpoint is optimized for eCommerce performance.
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Marketing Intelligence empowers marketers to optimize their brand visibilities across Search platforms and Marketplaces, maximize customer acquisition with lower cost and higher sales.
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E-commerce has grown significantly higher than anyone anticipated due to COVID-19. More and More players are entering the e-commerce market and competing to get market share online.
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MAP violations can have a devastating impact on a brand’s image.
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Around 85% of eCommerce search query ads of this ad type (shopping ads) are seen
above the fold.
This guide outlines the advertising options Amazon makes available to Brands and retailers, with top tips on how to ensure your performance online is optimum to seize competitive advantage.
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Marketplaces like Google and Amazon are continuously striving to improve the quality of the ads presented to the shopper to improve their shopping experience.
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This guide outlines the advertising options Walmart makes available to Brands and Retailers, with top tips on how to ensure your performance online is optimum to seize competitive advantage.
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