Marketing Intelligence Blog

The latest insights and news to give you an edge

Browse Our Categories

Featured Articles

SWOT-adidas-Google-featured

The Importance of a Brand SWOT Analysis on Google

In today’s competitive market, brands face a multitude of challenges. Even with the array of tools available to address these hurdles, marketers frequently feel inundated by the abundance of...

amazon-google-featured-search-engine-watch-gbd

Amazon SERP Marketing Tactics on Google Shopping

Why is Amazon your biggest competitor on Google? And how can your Search Teams tackle the Persistent Amazon Threat? Believe it or not, in today’s shopping world, 59% of...

Latest Articles

Amazon Share of Voice-Trends 2023 vs 2022 on Google Shopping Ads across Apparel and Musical Instruments

September 11, 2023

Amazon’s SOV Trends Comparison (2023 vs 2022): Insights from the Music and Apparel Industries

At GrowByData, we analyzed Amazon’s spending on Google Shopping Ads during July 2023 Prime Day and compared it to the 2022 versus 2023 Share of Voice trends. We found...

featured-image-amazon-primeday

Amazon Spent Heavily on Google Shopping Ads During Prime Day

Prime Day (2023), the highly anticipated annual shopping event, ran from July 11th through July 12th this year, and we have the receipts of...

SWOT-adidas-Google-featured

The Importance of a Brand SWOT Analysis on Google

In today’s competitive market, brands face a multitude of challenges. Even with the array of tools available to address these hurdles, marketers frequently feel...

Holistic Search Explorer 2.3

Holistic Search Explorer 2.3 Press Release

Marketing Intelligence Firm, GrowByData, LLC. Launches an Updated Holistic Search Explorer 2.3 to Lead the Next Generation of Search Marketing Boston, MA, 17th March...

Ad Intelligence and How it Boosts Campaign Performance for Agencies and Brands- GrowByData

What does Ad Intelligence Entail, and How Can It Enhance Your Ad Performance?

In today’s volatile economy, with consumer spending decreasing, retailers and brands need actionable insights into their holistic ad performance across marketplaces like Google, Amazon,...

amazon-google-featured-search-engine-watch-gbd

Amazon SERP Marketing Tactics on Google Shopping

Why is Amazon your biggest competitor on Google? And how can your Search Teams tackle the Persistent Amazon Threat? Believe it or not, in...

Google SERP Features in 2022 feature image

Complete Guide on Google SERP Features for 2023 to Improve SERP Visibility

Google is always at the forefront of creating new SERP features to offer diverse search results and enhance the customer experience. Depending on the...

What-is-search-intelligence

How Agencies and Brands Use Search Intelligence To Gain A Competitive Edge

The use of search engines has become integral to various activities such as marketing, research, shopping, and learning. According to a recent Google study,...

Amazon serp tactics

February 14, 2023

Understanding Amazon’s SERP Tactics

How well do you know Amazon’s SERP tactics? The answer to that question can unlock results in your search marketing campaigns to optimize your ad spend...

More Articles

categorical promotions November 2022

January 13, 2023

Shoppers want more discounts! What did they find during the recent November Holidays?

According to Adobe Analytics, the last ten days of November, including Thanksgiving ($5 billion), Black Friday ($9 billion), and Cyber Monday ($11 billion), generated...

Christmas discount graphs 12/23

December 22, 2022

Best Christmas Deals in 2022 – Check our Live Deals & Promo Updates

Whether you’re a shopper, advertiser, or retailer, you are constantly seeking the most up-to-date promotions available this holiday season. Do you want to buy...

Winning the Walmart Buy Box

December 17, 2022

Winning the Walmart Buy Box in 2023

Walmart Buy Box means getting your products on the top of the searched item list for either type of seller: 1P (first-party) or 3P...

Walmart Sponsored Product Ads: Guide to Advertising on Walmart Marketplace for 2021

December 15, 2022

Walmart Sponsored Product Ads: Guide to Advertising on Walmart

Walmart marketplace is becoming progressively popular with sellers and online shoppers. According to ComScore, Walmart.com sees up to 100 million unique visitors per month....

featured-google-ad-extension-final

December 12, 2022

Google Shopping Ad Extensions, Annotations, and Labels: A Complete Guide for 2023

Discover how Google Shopping ad extensions, annotations, and labels enhance your product ads by capturing attention, distinguishing your brand, and enticing clicks. Offer valuable...

competitive serp analytics 2021

December 9, 2022

Gaining an Edge in 2023: Competitive SERP Analysis and SEO Must-Haves

Shoppers want to see relevant results right away when they search for a keyword or item. Are you showing up "above the fold", on...

what-is-price-intelligence-the-complete-guide

December 7, 2022

What is Price Intelligence – The Complete Guide

The price of a product is one of the most important considerations in every consumer’s purchasing decision. If you price your product extremely high,...

Google featured snippets seo guide for 2022 feature image

December 6, 2022

Google Featured Snippets: A Guide to SEO in 2023

Over the past few years, SERP results have evolved significantly, with Google introducing various types of SERP features to engage customers at different stages...