December 7, 2022 What is Price Intelligence – The Complete Guide The price of a product is one of the most important considerations in every consumer’s purchasing decision. If you price your product extremely high,...
May 28, 2021 3 Ways To Monitor The Price Competition of Google Shopping Ad Campaigns We explored 3 ways to monitor the price competitiveness of Google Shopping ads campaigns to improve ad impressions, ad rank, clicks, conversions and sales....
June 4, 2020 Price Changes in Medicine and Healthcare During COVID-19 The COVID-19 crisis has changed everything. From mail-in voting to grocery deliveries, the pandemic is reshaping markets and industry like nothing we’ve seen before....
April 29, 2020 Off The Rack: Fashion’s Top Retail Brands Respond To COVID-19 These are tough times for everyone. With the number of COVID-19 cases rising, most cities on lockdown and everyone practicing social distancing to control...
April 27, 2020 Coronavirus Impacts on the Online Retail Industry As coronavirus cases started surfacing in the U.S. earlier this year, many turned to the internet for information. Google search trend data from March...
March 17, 2020 Price Optimization Boosts Sales by Keeping Your Price Competitive In the highly competitive retail industry, keeping your product’s price stagnant is not wise. While it is important to reprice in a timely manner,...
February 25, 2020 Seasonal Trend and Pattern Analysis of Online Shoe Shopping In our previous article, we analyzed the seasonal demand for winter shoes. We found that online demand for winter shoes increases during the fall...
February 20, 2020 Analyzing Retailers Pricing Strategy for Winter Shoes in Google Shopping It is challenging for retailers to bring new shoppers as well as sustain an old one by offering a good product at a low...
