Published on May 28, 2024 How to Get High Quality Competitor Pricing Data to Drive Powerful Pricing Strategy The new frontier of pricing is here. Advanced Machine Learning (ML) models now enable retail category managers to fine-tune SKU-level pricing by leveraging a...
Last updated on April 26, 2024 What is Price Intelligence? The Winning Guide for 2024 The price of a product is one of the most important considerations in a consumer’s purchasing decision. If you price your product extremely high,...
Last updated on February 12, 2023 3 Ways To Monitor The Price Competition of Google Shopping Ad Campaigns We explored 3 ways to monitor the price competitiveness of Google Shopping ads campaigns to improve ad impressions, ad rank, clicks, conversions and sales....
Last updated on December 21, 2021 Price Changes in Medicine and Healthcare During COVID-19 The COVID-19 crisis has changed everything. From mail-in voting to grocery deliveries, the pandemic is reshaping markets and industry like nothing we’ve seen before....
Last updated on December 21, 2021 Off The Rack: Fashion’s Top Retail Brands Respond To COVID-19 These are tough times for everyone. With the number of COVID-19 cases rising, most cities on lockdown and everyone practicing social distancing to control...
Last updated on December 21, 2021 Coronavirus Impacts on the Online Retail Industry As coronavirus cases started surfacing in the U.S. earlier this year, many turned to the internet for information. Google search trend data from March...
Last updated on March 21, 2024 Price Optimization Boosts Sales by Keeping Your Price Competitive In the highly competitive retail industry, keeping your product’s price stagnant is not wise. While it is important to reprice in a timely manner,...
Last updated on May 17, 2023 Seasonal Trend and Pattern Analysis of Online Shoe Shopping In our previous article, we analyzed the seasonal demand for winter shoes. We found that online demand for winter shoes increases during the fall...
