digital-shelf across marketplaces and ecommerces

Digital Shelf Visibility across the Shopper Journey

Get a single, multi-dimensional view into the digital shelf of the shopper journey, overlaid with granular product and price intelligence.

  • Product and pricing visibility by gender, size, color, and SKU
  • Holistic visibility across Ad types, including Amazon organic and paid Ads, top sellers, Prime, and editorial recommendations
  • Understand visibility by Organic and Paid on Amazon & other marketplaces
  • Custom data labels specific to your business
  • Tag all competitors, labeling keywords to detect opportunities across Share of Voice at a category level
  • Content, promotion, and shipping intelligence gives digital shelf visibility into how well products sell
  • Understand what products and what product content ranks well

Connect Competitive Intelligence to the Shopper’s Journey

Every shopper touchpoint has a competitive, brand, and seller dimension involving content, pricing, inventory, reviews, ratings, promotions, and shipping.

  • Holistic marketplace views into competitive pricing and promotions
  • Custom labels to detect opportunities across Share of Voice, and competitors
  • Compare competitive product content, promotion, and shipping across marketplaces
  • Visibility into competitive reviews and ratings
  • A single, competitive marketplace view for all SERP components
  • Competitive sponsored Ad visibility across creates additional promotional opportunities
Competitive marketplace intelligence - connect to shoppers journey
close the marketplace loop with holistic insights

Close the Marketplace Loop

Add our catalog management solution and automated data feeds to enrich your product content faster. Or use our data feeds as a supplement, enriching what you have.

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Marketplace Intelligence the GrowByData Way

  • Holistic visibility into all 3rd party sellers, including reviews, ratings, and competitive pricing
  • Hyper-target your shopper data down to zip code
  • Custom data labels to derive new insights
  • Holistic visibility across Ad types and formats, not just paid and organic
  • Visibility into competitive reviews and ratings
  • Near real-time alerts notify you of changing campaign dynamics
  • Enrich, optimize, and syndicate product data across marketplaces, eCommerce stores, and Google and Bing Ads
  • Control the level of near real-time insights by using Tableau, Amazon Quicksight, Google Data Studio, or PowerBI
marketplace intelligence - Granular insights

GrowByData powers the world's largest brands, retailers and digital agencies.

nestle

nordstrom

express

llbean

crocs-logo

castrol-logo

discover-logo

gallo

nestle

nordstrom

express

llbean

crocs-logo

castrol-logo

discover-logo

gallo

Frequently Asked Questions

We support Amazon, Walmart, Target, BestBuy, and many direct-to-consumer and 3rd party sellers.

We support all marketplace Ad types, including organic, sponsored Ads, top sellers, editorial recommendations, and special programs like Amazon Prime and Walmart Plus.

We provide competitive visibility into all content, promotion, and fulfillment intelligence at very granular levels across marketplaces, providing deep understanding of what products and content rank well.

We provide granular visibility into ratings and reviews of competitive products – essentially all aspects of product content on a page, including how competitors use marketplace Ad types and formats.

Yes, we support the ability to set up custom data labels based on shopper attributes that provide specific visibility into brands across marketplaces and the competition.

We can monitor prices on popular marketplaces like Google Shopping, Amazon, Walmart, Target, Best Buy and eBay. Likewise, we can monitor from direct ecommerce sites anywhere in the world. If you have other ecommerce sites that you want to do price monitoring, you can let us know. We have rapidly supported custom price monitoring needs for our clients.

Yes. We automatically update prices on Google Merchant Center, Amazon, Shopify, BigCommerce, Magento, Yahoo and other sites.

Typically, we have provided the repriced data in a product feed that the client product feed team imports into their product catalog. We have integrations into platforms like Amazon, Google Merchant Center and other ecommerce marketplaces to automatically make price changes. After clients gain confidence, they utilize our full automation capabilities by providing us rules that we set to enable automated repricing.

You can detect when other resellers are not complying with minimum advertised price (MAP) policies on their eCommerce store and/or marketplaces. You will also see when resellers don’t follow channel sales policies. For example, many brands prevent selling on Amazon. Competitive price intelligence data will identify when brands that are not to be sold on Amazon are found to be selling. Additionally, brands can detect unauthorized sellers and potentially fraudulent products.

Marketplace intelligence collects and analyzes data from Amazon and other marketplaces across the shopper’s journey to give visibility into your marketplace competitive landscape and provides insights to optimize your SEO, Paid Advertising and  Product Experience to boost your sales. Marketplace intelligence encapsulates all of the dimensions from product detail pages, i.e. product content and quality, plus Ad Intelligence from paid advertising, organic searches in the marketplace, MAP, pricing intelligence, and the tracking of performance related to special programs like Amazon Prime and Walmart Plus.

Competitive Intelligence and Visibility

Marketplace intelligence assists in developing a competitive strategy around marketplace opportunity and penetration. It is used to create growth in existing categories, enter a new marketplace, build a stronger brand image, or reduce the risk of a bad investment. When combined with product intelligence, marketplace intelligence provides very deep visibility down to the zip code and SKU level of a brand’s marketplace performance against its competition. The combination of product detail page analysis and share-of-voice in a marketplace provides the necessary insight to make adjustments to make the product more competitive.

Content, Pricing, Promotional Consistency

Variations in brand consistency occur across marketplaces. These consistencies manifest themselves across the dimensions of product content, reviews and ratings, pricing, and promotions. These inconsistencies create potential opportunities if brands are outperforming on one marketplace or another, or spotlight an issue that requires immediate remediation. At a deeper level, when marketplace intelligence and search intelligence are combined, a marketer can gain greater visibility using shopper attributes from search intelligence to make better marketplace and product decisions.

Share-of-Voice across Marketplaces

Marketplace intelligence provides share-of-voice visibility across marketplaces, including organic and paid ads. There are multiple dimensions that can be leveraged with share-of-voice, including keywords, individual brands to the SKU level, and competitors. When combined with search intelligence and product intelligence, marketplace intelligence can have a dramatic impact on improving share-of-voice by detecting where it can be improved through search and actual changes that need to be made to the product detail page.

MAP Compliance

Enforce MAP compliance across online channels, and receive immediate notification via alerts with the evidence necessary to rectify the issue with the seller.

GrowByData’s holistic marketplace intelligence provides agencies and brands with the competitive and product insight they need to improve marketplace performance. A weak marketplace position, and an inconsistent one across marketplaces, has a significant impact on the competitive position of a brand. GrowByData’s various forms of unified market intelligence, including search intelligence, marketplace intelligence, product intelligence, competitive intelligence, and pricing intelligence, zeros in on new opportunities to optimize marketplace performance in the shopper journey.