January 13, 2023 Shoppers want more discounts! What did they find during the recent November Holidays? According to Adobe Analytics, the last ten days of November, including Thanksgiving ($5 billion), Black Friday ($9 billion), and Cyber Monday ($11 billion), generated...
December 12, 2022 Complete Guide to Google Shopping Ad Extensions, Annotations & Labels for 2023 Google Shopping Ad extensions, annotations & labels are additional contents displayed on Google Shopping ads, apart from the title, price, image & store name,...
May 12, 2022 What is the MAP violation? How & Why Should You Monitor and Enforce MAP Violations Across Channels? A manufacturer or brand builds a pricing policy for retailers to protect their brand image and value in the marketplace. A MAP Policy is...
April 7, 2022 How to Boost Your eCommerce Total Performance Ecommerce total performance is the measure of visibility, click-ability, and buy-ability of your brand across Search platforms and marketplace channels. Typically, e-commerce managers and...
November 28, 2021 Amazon Sponsored Display Ads – Complete Guide for 2023 Amazon offers a unique remarketing advertisement tool ‘Sponsored Display Ads’ which gives you control over who or what your ad is targeting and where...
September 10, 2021 Marketing Strategies for Amazon 1P and 3P Sellers to Maximize Profitability Having the right Amazon marketing strategy is one of the keys to success in the Amazon Marketplace. The right tactics help sellers (1P and...
June 24, 2021 Google Shopping Organic Listings – Another Free Digital Shelf from Google What is Google Shopping Organic Listing? To address the struggling retail market during the height of the pandemic, in April 2020 Google made the...
June 10, 2021 Ultimate Guide On Competitive Product Experience Management What is Product Experience Management? The rise of digital technology has shifted more power into the hands of shoppers. Today’s shoppers expect a user-friendly...
