Identify Competitive Ad Shifts Before They Impact Your ROAS. Stop reacting to yesterday’s performance. 

Get the digital ad intelligence required to preempt brand conquesting and budget waste on Text Ads, Shopping Ads, Map Ads and AI Ads.

Digital Ad Intelligence Software

Brands We Work With

discover express tarte UPMC
What

Ad Intel Enables

Search-icon

See Competitive Ad Visibility

Who commands Share of Voice across Search and Shopping ads and how it shifts.

benchmark-icon

Understand Ad Performance

Why competitors win ad visibility through pricing, promotions, and brand tactics.

globe-icon

Make Informed Campaigns

Where to defend demand, reduce ad waste, and capture growth.

Competitor Ads Move Faster Than Google Auction Insights Reports

Stop chasing yesterday’s ROAS. While traditional reporting explains the outcome, Ad Intelligence explains the cause. Identify competitive ad shifts the moment they happen, not a week later when ad budget is spent.

The “Early Warning” Advantage:

  • Instant Visibility: Audit Auction Density & Share of Model multiple times a day.
  • Diagnose Click-Share Erosion & Bidding Anomalies
  • Automated Brand Integrity & Affiliate Hijack Detection.
  • Spot aggressive brand conquesting before it spikes your CPCs and drops ROAS.

google shopping ads visibility

Ad intelligence - google shopping ads

Track Ad Visibility Across ChatGPT, Text, Shopping & AI-Powered Search

Track what’s happening in the market before performance changes. Traditional tools show outcomes after they occur. GrowByData shows when competitors gain or lose ad visibility and explain why.

  • Measure Share of Voice across key ads and categories
  • Monitor above-the-fold and placement-level visibility
  • Track ad visibility shifts across market, device, and region
  • See real-time data on pricing, promotions, and creative ads shifts

With total market visibility, you can act before visibility loss impacts your performance.

Partner Review

GBD is the perfect solution to identify and evaluate SERP updates and changes in the landscape. GBD is also an effective competitive insight tool. SEM teams are limited to Google Ads auction insights for competitive monitoring.

Mark B.— Associate Director, Leading Advertising Agency

 Posted on G2_Logo_Red_RGB

The client was able to connect with their affiliate, and they should no longer be advertising on the client's branded terms or using their domain! THANK YOU, GBD TEAM, for catching this!!!

Sr. Paid Search Manager - iProspect

 Posted on G2_Logo_Red_RGB

Provides an unparalleled picture of auction dynamics including expansive SERP ad competitor coverage that dwarfs Google Ads auction insights in both the number of competitors it reports and the level of detail, including specific ads, that it provides in an accessible, easy to use dashboard. The team at GrowByData has also provided high quality, on demand support to add new features, provide dashboard demos to clients, and more.

Thomas P.- Director of SEM, Leading Global Agency

 Posted on G2_Logo_Red_RGB

The granularity of the data that GBD captures is unreal. With GBD, my clients can see all of the competitors in the SERP, and not just what the engines report on, which often leaves out small advertisers. GBD save all the screenshots used in their SERP scrapes, so if I want to dig deeper or share exact examples, it's so easy!

Erin T. - Associate Director of Paid Search, Leading Global Agency

 Posted on G2_Logo_Red_RGB

Monitor Competitor Text, Map and Shopping Ads by Local Markets

Gain a unified view of ad visibility across Text Ads, Shopping Ads, ChatGPT and emerging AI-powered ad placements, so paid media teams understand where ads are actually showing, where competitive pressure is increasing, and where opportunities exist.

  • Text Ads Share of Voice across brand and non-brand paid keywords by market and category
  • Shopping Ads presence across product queries, categories, and metros
  • Brand protection signals, including competitors bidding on brand terms and shifts in branded visibility
  • Local and regional ad coverage highlighting geographic visibility differences
  • Competitive ad pressure driven by pricing, promotions, and bidding behavior

google-shopping-monitoringads

Spot Competitive Signals That Explain Visibility Shifts

Don’t just observe what’s happening, understand why. GrowByData tracks competitive ad visibility shifts across:

  • Advertising pricing, promotions, and discount pressure
  • Ad copy, messaging and CTA strategies on text ads
  • Ratings, reviews, and trust signals on PLA ads

Identify why competitors win visibility and when strategies change – so you can adjust your campaigns, ad copies,  product merchandising and pricing.

Own Your Ad Visibility Across Search & Shopping

See how GrowByData helps teams understand competitor performance
and visibility across total search.

Request an Ad Visibility Consultation

Uncover Competitive Strategies To Boost Paid Ads Performance

Ad Intelligence is not about collecting more data. It’s about knowing where to act first. GrowByData turns visibility signals into clear, prioritized actions that paid search teams can execute with confidence:

  • Identify budget waste where excessive competition inflates CPCs without incremental visibility
  • Spot under-investment on high-value keywords and products where competitors are gaining ground
  • Reallocate spend intelligently by aligning paid coverage with organic strengths and weaknesses
  • Defend demand early when visibility drops signal rising competitive pressure
  • Expand efficiently into markets and categories where visibility gaps create growth opportunity

Why Leading Digital Ad Intelligence Matters

Don’t just track ad performance – control it.
Traditional reports explain performance too late to prevent loss. GrowByData shows you why it happened and what to do next. While competitors are reacting to yesterday’s ROAS fluctuations, you can anticipate the market shifts that drive performance.

Ad Intelligence gives you:

  • Real-time ad insights into your competitive landscape
  • Actionable visibility on pricing, promotions, ad strategy, and annotations
  • Proactive ad monitoring, not just reactive reports

why ad intelligence matters

Increase ROAS with the Best Digital Ads Insights

Frequently Asked Questions

Ad Intelligence Software empowers digital marketing, SEO, and SEM managers at ad agencies and brands with comprehensive, near real-time insights across multiple dimensions to monitor their and competitors’ advertising efforts. This includes data on ad titles, pricing, promotions, shipping, local inventory ads, reviews, rankings, product content, and more. By leveraging the capabilities of top-of-the-line Digital Ad Intelligence Tool, you can elevate the performance of your digital advertising campaigns across like Google Ads and Bing Ads, and on marketplaces such as Amazon, Walmart, Target, and others.
Gain comprehensive advertisement intelligence across various ad formats and marketplaces. Competitive Ad intelligence tool offers visibility across all SERP ad formats found in search engine results pages (SERPs), including Google organic results, “People also ask” section, competitive paid search ads, shopping ads, text ads, local map ads, and display advertising. Our Ad Intelligence Software includes organic listings, sponsored display ads, editorial recommendations, and special programs like Amazon Prime and Walmart Plus. This provides agencies and brands with a holistic view of advertising across all ad formats, marketplaces, display ads, and more, covering various geographies and devices. Advertising Intelligence to improve your customer experience Maximize customer experience with GrowByData’s digital ad intelligence data. Orchestrate holistic search strategies to optimize across shopper intent. Stand out in Google shopping ads, Text Ads and Map Ads to increase visibility, clicks, and conversions by optimizing your product experience. Competitive Ad Intelligence Data Creates New Pricing Opportunities Brand Channel Managers and Pricing Managers can discover pricing opportunities and gain a competitive advantage through advertising intelligence. Leverage granular insights to examine pricing distributions of products and compare them with specific competitors. Analyze promotional dimensions, including sales and other offers, to strengthen your advertising strategies and stay ahead of the competition.
With a good digital advertising intelligence platform, you can do research on all ad formats. For example, a good Google Advertising Intelligence platform allows you to do deeply understand you versus competition on Google shopping ads, Google text ads, Google Local Map Ads and others. You can understand how Google is changing Shopping Ads - the amount of SERP space they are getting, new shopping ad annotations they are getting, number of ad listings on the Shopping Ad carousel and more. Similarly, an Amazon ad analyzer offers you insights on Amazon display and Amazon sponsored ads. Similarly, it pulls ad insights from Walmart Ads, Target Ads and other marketplaces. We at GrowByData specialize in offering advertising intelligence on search and marketplaces.
GrowByData offers marketing intelligence solutions that help agencies, brands, and retailers understand the shopper's journey across the digital shelf. This includes digital advertising and marketplace advertising intelligence. By using GrowByData's advertising intelligence data, agencies and brands can gain complete visibility into the effectiveness of their advertising efforts compared to competitors on search and marketplaces. This includes analyzing content, pricing, promotions, ratings, reviews, and more, while also considering geographical factors. With these insights, agencies and brands can hyper-optimize and localize their digital advertising tactics to achieve optimal results.
Google is increasingly becoming a black box. Advertisers have less control and visibility on why they aren't getting their expected performance. Adwords and Auction Insights reports don't offer the competitive visibility advertisers need. They don't tell you when competitors are encroaching on your brand terms. You don't know if competitors are making a better offer and a better product that is taking your customer away. GrowByData's Digital Advertising Intelligence platform offers this unprecedented visibility to bring back power to the marketers to excel in Google Shopping Ads, Google Text Ad and Google Map Ad campaigns.
The digital shelf is the online equivalent of a physical store shelf. It's where shoppers go to explore, discover, compare, and purchase products. These platforms include renowned search engines like Google and Bing, popular marketplaces such as Amazon and Walmart, the brand's official website, social media platforms, review sites, category pages, and individual product pages, among others. In essence, the digital shelf spans the entire online realm where customers interact with a brand's comprehensive product portfolio.
What is online Share of Voice?
Our advertisement intelligence tool deep dives in search and marketplaces to give unprecedented insights into Google, Amazon, Walmart and other platforms ads. However, we just don't throw a tool at you. With our high touch client success team, our team finds insights that are valuable to you so you don't have to spend hours and hours going through dashboards and data. Our difference is we do the work for you and bring best practices from many brands and retailers to help you increase your ad roas.
The shopper experience is the sum of all interactions between customers and your brand on the digital shelf. It influences purchasing decisions, so optimize it by aligning your product experience with shopper intent and preferences, ensuring a seamless and personalized journey.
Shopper Attributes refer to specific product characteristics such as gender, color, brand, materials, MPN (Manufacturer Part Number), and other descriptors that customers use to search for the exact product on the digital shelf. Optimizing these attributes in your digital display enhances the visibility and relevance of your product, making it easier for customers to find and choose your product among the options available on the digital shelf.

Explore more solutions on Ad & Search Engine Intelligence

Search-icon

Search Intelligence

Uncover competitive insights & unite your SEO and SEM in one view.

Learn More google-aio-icon

Shopping Ads Monitoring

Track Google Shopping ad visibility, share of voice, and competitive promotions.

Learn More brand

Brand Protection & Defense

Protect demand by detecting competitor, reseller, and affiliate ad violations.

Learn More google-aio-icon

Google Shopping Monitoring

Track Google Shopping Share of Voice and drill into promotion details

Learn More
×