Explore more solutions related to Ad & Search Engine Intelligence
Boost ROAS with Digital Advertising Intelligence
Gain insights beyond what Google auction insights and standard PPC reports provide. Digital ad managers can understand holistic marketing trends, and see Google SERP fluctuations, ad positions, competitive ad strategy, competitive promotions and more.
Marketing strategists can use these digital ads insights to optimize the shopper experience and boost conversions on Google Shopping Ads, Google Text Ads, Amazon Ads, Walmart Ads and others.
Monitor Online Share of Voice
Analyze your and your competitors’ digital share of voice across geo-targeted locations, search devices, organic/paid search features and product categories. Understand this on Google Ads, Bing, Amazon, Walmart, Target and other search engines and marketplaces across your top markets.
Gain actionable insights on factors influencing your return on ad spend (ROAS) on your digital advertising campaigns on Google, Amazon, Walmart and retail media networks. Enhance your ecommerce customer experience and elevate your digital Share of Voice.
Dominate Your Competitive Landscape
Get insights from ads into your top and emerging competitors’ strategies to optimize your holistic marketing strategies. Dominate visibility and performance across your digital shelves. Understand competitor creative, and product go-to-market strategy.
Optimize your product titles, auction pricing, merchandising, promotions, shipping, and other ad contents to match your shopper’s intent better than your competitors. Use Digital Ad Intelligence platform to ensure MAP, affiliate and trademark compliance across your paid search to protect your brand value and unnecessary CPC spikes.
Maximize Paid Search ROAS with Search Ads Intelligence
Discover market share growth opportunities with our top ad intelligence tool. Optimize the shopper experience by growing ad visibility, clicks, and conversions with hyper-optimized and localized sem ad campaign intelligence. Collaborate with the search marketing team to maximize digital advertising ROAS using data-backed budget mobilization tactics.
Gain insights into your product competitiveness and availability, and orchestrate unique digital advertising strategies on Google search and marketplaces. Set attractive pricing, promotions, inventory, and merchandising to boost your conversion and ecommerce sales.
I Want to Increase Paid Search Ads ROAS
GrowByData powers the world's largest brands, retailers, and digital agencies.
Frequently Asked Questions
Ad Intelligence Software empowers digital marketing, SEO, and SEM managers at ad agencies and brands with comprehensive, near real-time insights across multiple dimensions to monitor their and competitors’ advertising efforts. This includes data on ad titles, pricing, promotions, shipping, local inventory ads, reviews, rankings, product content, and more.
By leveraging the capabilities of top-of-the-line Digital Ad Intelligence Tool, you can elevate the performance of your digital advertising campaigns across like Google Ads and Bing Ads, and on marketplaces such as Amazon, Walmart, Target, and others.
Gain comprehensive advertisement intelligence across various ad formats and marketplaces.
Competitive Ad intelligence tool offers visibility across all SERP ad formats found in search engine results pages (SERPs), including Google organic results, “People also ask” section, competitive paid search ads, shopping ads, local ads, and display advertising.
Our Ad Intelligence Software includes organic listings, sponsored display ads, editorial recommendations, and special programs like Amazon Prime and Walmart Plus. This provides agencies and brands with a holistic view of advertising across all ad formats, marketplaces, display ads, and more, covering various geographies and devices.
Advertising Intelligence to improve your customer experience
Maximize customer experience with GrowByData’s digital ad intelligence data. Orchestrate holistic search strategies to optimize across shopper intent. Stand out in Google shopping ads to increase visibility, clicks, and conversions by optimizing your product experience.
Competitive Ad Intelligence Data Creates New Pricing Opportunities
Brand Channel Managers and Pricing Managers can discover pricing opportunities and gain a competitive advantage through advertising intelligence. Leverage granular insights to examine pricing distributions of products and compare them with specific competitors. Analyze promotional dimensions, including sales and other offers, to strengthen your advertising strategies and stay ahead of the competition.
Ad Intelligence Tool Capitalizes on Missed Ad Opportunities
Uncover new advertising opportunities with an ads intelligence platform that flags potential product advertising placements across Google, Bing, and various marketplaces such as Amazon, Target, Walmart and others where competitors can be strategically targeted across different locations. Capitalize on competitive weaknesses in pricing, promotions, shipping, and availability to drive sales growth.
Evaluate the effectiveness and brand presence across marketplaces, and identify emerging prospects for advertising specific products or adjust advertising when saturation occurs. By actively monitoring visibility levels, you can make informed decisions to optimize your advertising strategy and maximize your results.
Intelligence in Real-time
Advertising intelligence offers real-time insights that enable proactive and competitive decision-making. GrowByData’s Ad Intelligence platforms provide comprehensive ads data with multi-segment business labels, accompanied by actionable recommendations to enhance your performance. Our ads reporting capabilities are designed to provide flexibility and customization, whether you prefer a standalone report or integration with your preferred business intelligence tools such as Google Data Studio, Tableau, or Amazon Quick Sight.
With a good digital advertising intelligence platform, you can do research on all ad formats. For example, a good Google Advertising Intelligence platform allows you to do deeply understand you versus competition on Google shopping ads, Google text ads, Google Local Map Ads and others. You can understand how Google is changing Shopping Ads – the amount of SERP space they are getting, new shopping ad annotations they are getting, number of ad listings on the Shopping Ad carousel and more. Similarly, an Amazon ad analyzer offers you insights on Amazon display and Amazon sponsored ads. Similarly, it pulls ad insights from Walmart Ads, Target Ads and other marketplaces. We at GrowByData specialize in offering advertising intelligence on search and marketplaces.
GrowByData offers marketing intelligence solutions that help agencies, brands, and retailers understand the shopper’s journey across the digital shelf. This includes digital advertising and marketplace advertising intelligence.
By using GrowByData’s advertising intelligence data, agencies and brands can gain complete visibility into the effectiveness of their advertising efforts compared to competitors on search and marketplaces. This includes analyzing content, pricing, promotions, ratings, reviews, and more, while also considering geographical factors. With these insights, agencies and brands can hyper-optimize and localize their digital advertising tactics to achieve optimal results.
Google is increasingly becoming a black box. Advertisers have less control and visibility on why they aren’t getting their expected performance. Adwords and Auction Insights reports don’t offer the competitive visibility advertisers need. They don’t tell you when competitors are encroaching on your brand terms. You don’t know if competitors are making a better offer and a better product that is taking your customer away. GrowByData’s Digital Advertising Intelligence platform offers this unprecedented visibility to bring back power to the marketers to excel in Google Shopping Ads and Google Text Ad campaigns.
The digital shelf is the online equivalent of a physical store shelf. It’s where shoppers go to explore, discover, compare, and purchase products.
These platforms include renowned search engines like Google and Bing, popular marketplaces such as Amazon and Walmart, the brand’s official website, social media platforms, review sites, category pages, and individual product pages, among others. In essence, the digital shelf spans the entire online realm where customers interact with a brand’s comprehensive product portfolio.
Online Share of Voice (SOV) quantifies the visibility and popularity of your brand, product, or service in online channels like Google, Bing, Amazon, Walmart and more. It serves as a crucial metric for brands and agencies, offering valuable insights into performance across different channels. By leveraging data-driven strategies, Share of Voice enables you to optimize your online presence and make informed decisions.
The shopper experience is the sum of all interactions between customers and your brand on the digital shelf. It influences purchasing decisions, so optimize it by aligning your product experience with shopper intent and preferences, ensuring a seamless and personalized journey.
Shopper Attributes refer to specific product characteristics such as gender, color, brand, materials, MPN (Manufacturer Part Number), and other descriptors that customers use to search for the exact product on the digital shelf. Optimizing these attributes in your digital display enhances the visibility and relevance of your product, making it easier for customers to find and choose your product among the options available on the digital shelf.
Our advertisement intelligence tool deep dives in search and marketplaces to give unprecedented insights into Google, Amazon, Walmart and other platforms ads. However, we just don’t throw a tool at you. With our high touch client success team, our team finds insights that are valuable to you so you don’t have to spend hours and hours going through dashboards and data.
Our difference is we do the work for you and bring best practices from many brands and retailers to help you increase your ad roas.