Competitive Ad Intelligence

Understand your competitive landscape to identify opportunities to maximize your online share of voice across all shopper touchpoints.

Competitive Price Intelligence

Get insights into competitive pricing and understand your pricing elasticity to build strategies that maximize your visibility and sales revenue.

Competitive Product Experience

Optimize your eCommerce shopping experience for total performance with in-depth competitive visibility into the product experience.

“The only competitive marketing intelligence solution to provide comprehensive competitive landscape visibility of your ads, dynamic pricing, product experience, and digital shelf share of voice across the shopper journey to outsmart the competition.”

All-in-One Ecommerce Competitive Intelligence

  • Understand your competitive landscape across the shopper’s journey.
  • Better analyze your competitors with customized groupings.
  • Monitor multi-segmented share of voice to implement better competitive marketing strategies.
  • Analyze holistic competitive factors impacting your eCommerce Performance.
  • Spot market strengths, weaknesses, opportunities & threats to gain an edge.
  • Leverage automated alerts, real-time insights, and customized dashboards.
Competitive Intel

Capture more online share of voice

Monitor and analyze your vs competitors’ online share of voice across all organic and paid advertising formats. Gain advertising competitive intelligence across all targeted Geos and search devices and identify opportunities to maximize visibility in your competitive landscape. Segment your visibility by product categories and other custom groupings for better marketing SWOT analysis.

Holistic eCommerce Competitive Marketing Intelligence for hyper optimizing current ad campaigns, finding new market opportunities, and maximizing your online share of voice & sales.

Gain Edge with Competitive Marketing Insights

Get deeper competitive marketing 4Ps insights to penetrate your target market. Build competitive product, pricing, promotion, and ad campaign strategies to maximize your eCommerce sales revenue. Analyze product assortment to understand product overlapping with your top and emerging competitors. Stay ahead of your competitors and acquire more customers across the shopper’s journey with competitive pricing and promotional intelligence.

Monitor competitors like Amazon pushing advertisements and deeply analyze the reason for your vs competitors’ online share of voice fluctuations. Be tactical about when to push paid advertising or suppress products in feeds to maximize ROAS.

Understand Competitive Product Experience

Stand out across the competitive landscape with better shopper’s experience. Keep track of product titles, bundling, review & rating, and other merchandising dynamics in the market. Gain insights on customer sentiment with review analytics across the digital shelf.

GrowByData eCommerce Competitive Intelligence lets you compare your Vs competitor’s shopper’s experiences across the shoppers’ touchpoints. Ensure better visibility, conversion, and optimize your ad budget spend by understanding factors impacting your shopper’s experience and coordinating across your team to strengthen your product experience.

Learn how competitive intelligence improves eCommerce performance?

We support Google, Bing, Amazon, Target, CVS, and other Direct to Consumer Sites

GrowByData powers the world's largest brands, retailers and digital agencies.

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nordstrom

express

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gallo

nestle

nordstrom

express

llbean

crocs-logo

castrol-logo

discover-logo

gallo

Frequently Asked Questions

Ecommerce Competitive intelligence provides granular insight into how competitors market their products across marketplaces, direct-to-consumer sites, or retailers, down to the SKU or stock keeping unit level. Competitive intelligence at the SKU level includes price intelligence, advertising intelligence, search intelligence, and cross-channel competitive intelligence. Competitive products are marketed across the digital shelf, and insight into how those products are found, advertised, priced, and displayed across channels gives insight into finding opportunities for your products to compete more effectively.

GrowByData Ecommerce Competitive Intelligence provides insights across the shopper’s journey to identify 3 below factors impacting your total performance.

1. Improves your brand online share of voice
2. Points your click-ability factors to maximize CTR
3. Optimizes your product experience to boost ROAS

Agencies and brands traditionally use search intelligence, the data that publishers like Google provides, or sometimes incomplete first party data from the client. However, none of this data includes competitive intelligence, and the level of granularity that competitive intelligence software provides. Without using competitive intelligence software, eCommerce marketers are limited in their ability to improve performance and are missing vital insights that would make their brands more competitive. Agencies and brands need competitive intelligence to have a holistic view of the shopper journey to optimize the digital shelf, and to prevent missing significant sales opportunities every day.

Types of Competitive Intelligence available across the Shopper Journey to optimize your brands on the Digital Shelf.

Competitive Pricing Intelligence:
Competitive price intelligence is reliant on actively and accurately monitoring competitor’s prices to the SKU level, based on a verification process, and customized to fit your needs. Due to the changing nature of pricing intelligence, competitive pricing intelligence must manage prices across a variety of marketing intelligence dimensions including advertising, marketplaces, direct-to-consumer sites and retailers, and SERP components. Through competitor pricing software, competitor pricing intelligence can be extended into creating a powerful rule-based price engine that can be leveraged as an efficient price optimization tool to execute dynamic pricing strategies. MAP violations are also monitored and reported with customized alerts to the user.

Competitive Search Intelligence:
Competitive search intelligence is delivered through competitive intelligence software and provides near real-time, custom multi-dimensional visibility into your competitor’s advertising, and how retailers are selling and marketing your products. It encompasses search intelligence, paid search intelligence, and SEO intelligence, and supports all SERP ad formats, including text ads, display ads, shopping ads, local ads, and organic.

At deeper levels of granularity, competitive search intelligence provides Google and Bing Ad SERP visibility by keyword, price, device, and region, tracking all ads across all SERP components, campaigns, and content. It provides holistic visibility into competitive marketing strategies, monitoring competitors’ ads, tracking what brands retailers are pushing, and uncovering all types of promotions, including inventory.

At deeper levels of granularity, competitive search intelligence provides Google and Bing Ad SERP visibility by keyword, price, device, and region, tracking all ads across all SERP components, campaigns, and content. It provides holistic visibility into competitive marketing strategies, monitoring competitors’ ads, tracking what brands retailers are pushing, and uncovering all types of promotions, including inventory.

Competitive Marketplace Intelligence:
Competitive marketplace intelligence provides holistic competitive ad visibility across all marketplaces, including organic and paid ads, top sellers, editorial recommendations, and special programs like Amazon Prime and Walmart Plus. All competitive dimensions are monitored, tracked, and analyzed across marketplaces, including product pricing, content, promotions, and availability. For product content, deeper visibility is provided into ratings and reviews to optimize price and promotions. Competitors are also monitored with visibility into share-of-voice by keyword.

GrowByData provides online marketing intelligence software that gives agencies, brands, and retailers unified visibility into the shopper journey to optimize the digital shelf. To dramatically improve your eCommerce performance, GrowByData not only provides data that is available nowhere else, but also for an unlimited number of brands, marketplaces, and direct-to-consumer sellers across every way that shoppers search, buy, and have their needs fulfilled. Our online marketing intelligence software enriches and unifies this data across Search, Product, Competitor, Pricing, and Marketplace dimensions to transform it into eCommerce marketing intelligence that provides complete and customized visibility for each of our clients. GrowByData includes software-as-a-service (SaaS) and data-as-a-service (DaaS) solutions.