Digital Shelf Analytics for Intelligence into the Shopper Experience

Digital Shelf Analytics also known as Digital Shelf Intelligence is the process of collecting, monitoring and analyzing the products competing in any digital shelves to understand the factors impacting the shoppers experience and gain intelligence to optimize your product position in shelf to win more sales.

Digital shelf analytics helps your brand’s gain more visibility and increase digital share of voice by
1. Accurately assessing your performance on the digital shelf
2. Finding opportunities and gaps on the digital shelf unbeknown to your competitors
3. Increasing your brand’s visibility, click-ability, and buy-ability

Digital Shelf Software is a eCommerce total performance optimization tool that help agencies and brands to standout their brand visibility to maximize conversion from the digital shelves. A smart and advance digital shelf tool gives you deep visibility into competitive product experience, pricing, promotions and advertising strategies to maximize your total eCommerce performance.

Digital shelf monitoring allows you to track and monitor all of your and competitors’ product listings and pages across eCommerce platforms, marketplaces, retail sites, etc. so you can easily analyze and assess your brand visibility compared to the competition across the digital shelf. You can learn more about its benefits here.

Digital shelf optimization is the process of continuously optimizing your brand’s presence on the digital shelf to increase the share of voice. It helps in increasing your brand visibility by optimizing for both search engines and digital shoppers.

Learn more about it in our article on “Digital shelf optimization“

Digital shelf in ecommerce is how and where a brand’s product or service is shown online so that shoppers can easily find those products and services. The digital shelf can be all the spaces the digital shopper interacts with a product or service like Google, Bing, Amazon, Target, brand & retail websites, blogs, category pages, etc.

The product attributes like gender, color, brand, materials, MPN etc., words like best, cheap, sale and any adjectives that customer uses to find exact product in digital shelf is called Shoppers Attributes.

Share of Voice is the percentage of ad visibility won by your brand in any digital shelf.

SOV lets you perform holistic calculations for paid SERP features – google text ads and google shopping ads. It allows you to understand the tactics to win bids on keywords, evaluate the status of focused keywords, and the relevancy of competitors for your product or service.

You can learn more about it our article on “Google Share of Voice“.

Competition is brutal so winning on the digital shelf is not easy. But here are a few ideas to help you win on the digital shelf:
1. Monitor and continuously optimize your product detail page
2. Enhance your images and videos
3. Try to get as many customers as you can to review and rate your products
4. Fulfill gaps left by the competition
5. Understand your customer’s needs
6. Make sure you always have stock availability