Orchestrate Strategy for Maximum Digital Visibility
The e-commerce shopper’s journey might last days, weeks, or even months. There is a complicated web of touchpoints for research and comparison across various channels before customers make their purchase decisions. Shoppers process all the information and choice they discover along the way. Therefore, it is crucial to have your brand in front of your potential customers each time they search for products across the channels to boost sales.
Cross channel holistic search intelligence across Google, Amazon, Walmart, Target and eCom sites provides visibility across the channels on customer queries per their buying stage. The holistic visibility into organic and paid ad impressions across the channels lets you better strategize your advertising campaigns and smartly mobilize budget across the channels in various ad formats to ensure your brand visibility when your customer searches and researches on different channels.
Cross Channel Price Competitiveness Matters
Pricing is not the only deciding factor but is always the number one criterion for comparison in a customer’s buying journey. Shoppers go through different price comparison sites like Amazon, Google Shopping, Walmart, Target and other digital channels to compare pricing before making purchase decisions.
Cross Channel Pricing Intelligence monitors your competitor’s prices across the channels. Build dynamic pricing strategies considering price competition and product availability to leverage the scarcity biases of consumers across the channels to maximize your total gross margin. Unify your sales data with pricing intelligence to understand your pricing elasticity across the channels and optimize your cross-channel pricing strategies to win more sales. Factor in the timing of sales and promotions.
Consistent Rich Product Experience is Vital
Pricing may be the first criterion, but consistent holistic product experience across the channel is equally crucial to winning more sales throughout the shopper’s journey.
GrowByData Cross Channel Competitive Product Experience analytics gives you complete visibility to ensure a consistent and competitive product experience across the channel to impress your customers each time they come across your brand.
Maximum effectiveness with Cross Channel Compliance Monitoring
Cross-channel compliance monitoring is essential to gain maximum effectiveness from your brand violation protection investments. The competition in the market ignites issues like MAP, Affiliate Violations and Trademark that creates a chain of reactions in the market, encouraging more violations by more unauthorized and authorized sellers. So, for effective brand protection, cross-channel monitoring is vital.
Consistently Grow Your Brand Across Channels
Improve your sales and brand visibility on Google, Amazon, Walmart, Target etc.
GrowByData powers the world's largest brands, retailers, and digital agencies.
