Our Q3, 2021 platform release features many new innovations and enhancements that support more marketplaces, go deeper into competitive intelligence, and provide you with more unified intelligence across marketplaces, search, and product.
We continue to invest in improving the accuracy, reliability, and usability of our products. We have added multiple data quality rules that proactively detect and rectify data issues. We have added more user-friendly capabilities to our price intelligence solution.
We activated brand share of voice visibility on Bing. A brand can now understand their unified visibility versus their competitors on paid ads versus organic and strategize the most effective technique to gain an edge against the competition on Bing.
We have added support into CVS’s digital advertising platform. This feature helps brands understand their ad visibility, share of voice, and the competitive landscape on the platform.
Our data collection technology is now able to collect data from European countries, Regions, and Cities. The global companies can analyze visibilities across Search, Product & Marketplaces across Europe.
Price intelligence for retailers at a zip code
We now support pricing and availability intelligence at a regional, metro, and zip code level. Big box retailers with omnichannel presence and pure e-commerce resellers competing with local retailers will find this incredibly powerful to do geographic and zonal pricing.
Enhanced Product Experience Logic for Video Content
We have improved our Product Detail Page (PDP) scoring logic by focusing on video content. This feature will allow you to measure and improve the performance of your video content across the marketplaces.
Private labels owned by Walmart, Amazon, and Target
This feature allows you to understand how the marketplaces are pushing their private label brands to be more visible across platforms.
Shopper Friendly labeling
We enabled shopper-friendly URLs to be visible by removing brand name duplicates and business units within the brand.
Visibility of Your Shopper Experience versus Competitors
We provide visibility of how digital shoppers perceive your brand’s shopping experience versus the competition.
For example: If you are Kellogg’s, do you know how much content like videos, reviews, ratings, rankings, etc. a competitor like General Mills has on their product pages across Amazon, Walmart, Target, etc.? This type of information highlights what you may be missing on your product detail pages across channels.
Activate visibility of brands being promoted on Google Shopping
We can activate the visibility of brands being promoted by leading marketplaces like Amazon, Walmart, Target & Instacart in google shopping.
Activated Competitive Intelligence by Category
Big brands with multiple sub-brands are now able to understand the competitive intelligence at a category level.
For example: This feature allows brands like L’Oréal or MAC, who are both giants in the cosmetic category, easily understand their competitors in the Eye Cream Category versus competitors in another category like Hand Cream.
Enable Monitoring of Competitors appearing on Brands branded keywords.
We can provide brand name and trademark violation (Brand word violation) by competitors and brand name violation by geography. E.g., Adidas appearing on text ads for Nike brand keywords on the west coast, London, Tokyo, and Toronto.
Support for Above the fold on all platforms.
GrowByData now provides brands and agencies their visibility above the fold. For instance, as a Colgate brand manager, you would want to know and understand what SERP components are visible above the fold on Google, Amazon, Walmart, Target, CVS, and so on. If you realize that a competitor brand like Crest has been dominating visibility via shopping ads, text ads, people also ask (PAA), etc., then you need to understand how to increase your brand visibility through holistic Google search tactics across each SERP feature.
Our Q2, 2021 platform release features many new innovations and enhancements that support more marketplaces, go deeper on competitive intelligence, and provide you with more unified intelligence across marketplaces, search, and product.
Take a look at our innovations in Product Detail Scoring, Competitive Labeling, and New Competitor Product Detection.
Support for Five New Marketplaces:
Competitor Product Detection across Channels
With this new feature, a user can monitor and track new sellers, and their products, in the user’s categories across supported channels. Supported channels include Google – Sponsored Ads, Shopping.Google.com / Google Shopping Organic, Amazon, Alibaba, Walmart, Target, Etsy, eBay, and Instacart.
Zip Code-Level Targeting Added to Amazon, Walmart and Target
We are now able to collect data down to U.S. zip codes for Amazon, Walmart and Target (Google previously supported). This ability to collect data from a specific location gives granular insights into the competition and your performance.
Google Shopping Promotional Alerts
With this new feature, a user can understand when there’s an influx of new sales, price drops or promotions in Google Shopping. This feature is of particular importance in competitive categories and during seasonal periods.
Support for Amazon Display Ads
We added support for monitoring and tracking Amazon Display Ads as part of our Marketplace Intelligence solution. You can now get deeper competitive insights in the Amazon marketplace that now includes display ads.
To support an infinite amount of competitive grouping approaches, we have built competitive labeling capabilities so users can categorize their competitors (for example- top competitors, brick & mortar vs pure play, regional vs national, enterprise vs mid-market) to get visibility into how you’re performing within a specific competitive category.
Google Holistic Ad Format Alerts
Savvy marketers know that Google’s search results are always changing. With this new feature, a user can configure an alert to understand what SERP changes could impact performance (for example – removing PLA, increasing the number of PLA ads visible).
Product Detail Page (PDP) Scoring
The Product Detail Page (PDP) score analysis now covers the PDP pages of Amazon, Walmart, and Target showing product content optimization opportunities to maximize search visibility and shopper conversions on these platforms. Our proprietary scoring algorithm analyzes each product page attribute (i.e. – title, image, bullets) to help brands seamlessly understand what products and attributes they should focus on to improve performance.
1P and 3P Support for Amazon Product Detail Pages
Product Intelligence is now capable of identifying Amazon 1P Vs 3P sellers alongside current buy box winners. This very useful information can be used to strategize competitive product advertising, pricing, demand, delivery, and experience quality on Amazon.
Active Competitor’s Product Price URLs
GrowByData Competitive Price Intelligence solution is not only a competitor price monitoring tool but it is also capable of automatically discovering new competitor URLs matched at the variant level. This latest release includes enhancements to competitor URL management, enabling users to easily export new / active competitor URLs in CSV flat files. It makes it convenient for users to analyze or import the files to external platforms. Previously, the export feature was limited to inactive / rejected competitor URLs.