SEO Intelligence is an advanced holistic SEO tactic that provides deep visibility into organic SERP dynamics, and competitive landscape across Geo-locations. As an SEO manager, you can better optimize factors impacting your Organic Ads Performance by utilizing SERP and competitive insights.
SEO intelligence is collected and analyzed through an SEO intelligence tool. However, SEO intelligence is most effectively used as part of a search intelligence strategy. When used holistically with search intelligence platform, SEO intelligence provides end-to-end insight across all SERP components, text ads, display ads, shopping, local ads, and organic. Consumers almost always take holistic shopper journeys and search for products across all SERP components. However, SEO intelligence is very effective at providing insight into organic searches, which most often provides brands with credibility and trust through third-party reviews that consumers frequently search.
1. SEO Intelligence Tools and Search Intelligence
All SEO intelligence tools support developing keyword strategies and the necessary functionality to support paid and organic campaigns. This functionality includes organic and PPC keyword research, rank tracking, link building, competitor SEO visibility, and on-page and local SEO analysis. However, SEO intelligence tools by themselves do not provide search intelligence. Search intelligence examines the shopper journey across all end-to-end SERP components. But it also combines competitive intelligence, shopper attributes collected from searches, and visibility through search intelligence. This is unified with product intelligence and marketplace intelligence to provide complete insight into the entire shopper journey across the digital shelf.
2. Unified with Product Intelligence and Marketplace Intelligence
When search intelligence is unified with product intelligence and marketplace intelligence, eCommerce marketers gain further advantage to understand how to optimize product pages most effectively across marketplaces to create buying experiences that optimize sales. For example, eCommerce marketers can get holistic visibility down to the SKU level of what searches drove purchase decisions, competitive intelligence on content, price promotions, and fulfillment, and share-of-voice across and within marketplaces.
GrowByData goes beyond tactical insights that are available in existing SEO tools and provides SEO intelligence that is holistic with search intelligence.
Marketers may start with GrowByData’s search intelligence, and based on needs, add unified visibility with product and marketing tools.
GrowByData’s search intelligence includes the availability of shopper attributes and insights custom to your business. These insights are extremely useful to create a better content strategy, improve SEO ranking, and increase your CTR Performance.
Competitive SEO analysis is the process of monitoring, tracking, analyzing, and comparing your vs competitor’s ad content, rank, relevancy, and authoritative scores to identify striking distance opportunities and help strategize your Organic Strategy in perfect coordination with your Paid Ad Strategies.
Learn more about SEO analysis in our article on “Complete Guide to Competitive SERP Analysis“
We can track thousands of keywords on your desired search engines. This keyword-tracking software helps you to understand how a competitor is ranking on each SERP feature with a customized Google Data Studios Dashboard.
We monitor keyword ranking in Google, Baidu, and Bing.
Yes, we provide SEO Intelligence for Marketplaces such as Amazon, Walmart, Target, and more.