This Article was originally published by Retail TouchPoints on April 28th, 2020.
The online market will be even more competitive post-COVID. With new players entering the online industry and existing players fighting for less market demand, online advertising and price competition promises to be intense. New technologies, strategies, and processes will be necessary to optimize all aspects of every business striving for sustainability. Developing in-depth insight into the market competition and honing the ability to develop dynamic strategies are going to be crucial for consistent growth.