Complete Guide to MAP Monitoring – 2024 Edition

GrowByData
Complete Guide to MAP Monitoring – 2024 Edition
Devik Balami | December 27, 2023
|READ 8 MIN
Best MAP (Minimum Advertised Price) Monitoring Tool and Service

MAP, or Minimum Advertised Price, sets the benchmark for product pricing, representing the minimum allowed price for retailers or authorized sellers in the United States and Canada. For brand owners, preserving market value is crucial. A situation where a retailer, authorized seller, or unauthorized seller offers a price below the brand’s permitted limit can damage the brand’s reputation and credibility. A strong MAP monitoring platform is vital to track, report, and enforce such violations, ensuring brand integrity and maintaining a healthy reseller channel relationship.

What is MAP Monitoring?

MAP monitoring involves systematically tracking Minimum Advertised Prices (MAP) across various online channels to ensure compliance from both authorized and unauthorized sellers. To simplify this task, GrowByData offers an automated MAP monitoring software and service to align with the brand’s or authorized wholeseller’s business.

4 Benefits of MAP Monitoring for Brands:

  1. Protect Your Brand Value: Breaching minimum advertised prices can negatively impact your brand’s value. Monitoring ensures authorized resellers adhere to MAP, reducing the risk of devaluing your brand. You can also find unauthorized sellers that may be carrying your products. You may also spot potentially fraudulent products.
  2. Identify MAP Violations: GrowByData quickly identifies real-time violations by continuously monitoring retailer prices through our dashboard. This enables prompt detection and correction of MAP violations.
  3. Data-Driven Decision-Making: MAP monitoring provides valuable insights into pricing trends and marketing dynamics, facilitating data-driven decision-making
  4. Improve Relationships with Authorized Sellers: Proactively monitoring and enforcing MAP policies demonstrates a commitment to supporting authorized sellers, and fostering positive relationships and collaboration.

How do you NOT select the wrong MAP Monitoring Solution?

MAP monitoring is a very dynamic industry with channel violators and marketing platforms constantly changing tactics.  A one-size-fits-all tool will NOT serve your needs. So it would be best if you had a customized MAP enforcement solution to constantly change and ensure you monitor and enforce MAP policies. You need a partner who talks to you to understand your needs and adjust their tools and services to align with you. If you don’t consider these, you may have more work to do monitoring your MAP program. You may see many wrong MAP violations and miss the fraudulent ones. We have learned these through our years of MAP monitoring across small, mid, and large brands across categories.

Read GrowByData’s Guide on Mistakes that Buyers Make Before Purchasing MAP Monitoring Software.

How is GrowByData’s MAP Monitoring Solution designed to make MAP enforcement easy?

GrowByData Map Monitoring Software features ensure preciseness, efficiency, and proactive identification of MAP. These features and services set GrowByData apart from the other automated tools in the market that don’t account for the brand’s unique business model. Here is an example of the report you get to show violations by reseller by day.

map violators trends - growbydata map monitoring

Here are 8 features of GrowByData’s Map Monitoring to give you comfort that you have selected the right solution –

  1. Accurate Product Discovery: Ensure precise matching of your products at the variant level across channels.
    • Auto-Matching
    • Human Matching
    • Hybrid – Auto & Human
  2. Easily Track Product SKUs/Controlled MAP Compliance Monitoring: Easily monitor product SKUs and control MAP compliance based on your business needs with GrowByData Monitoring.
  3. Monitor by Authorized & Unauthorized Sellers: Track and differentiate between authorized and unauthorized sellers using our dashboard, pinpointing MAP violators with precise data for future actions.
  4. Identify New MAP Violators: Identify new MAP violators effortlessly through the GrowByData dashboard, allowing proactive measures against emerging MAP violations.
  5. GrowByData Customized Weekly Summarized Findings include:
    Receive these Weekly insights weekly, ensuring you stay informed without having to log into the dashboard.

    1. SKUs with the Most MAP Violations
    2. Resellers (Authorized & Unauthorized) with Most Violations
    3. Platforms (Google shopping, Amazon, and others) with the Most Violations
  1. MAP Violation Alerts: Get real-time MAP Violation Alerts for reported violations to brand owners and authorized dealers.
  2. MAP Violation Screenshots for Proof: Enforce map policies effectively with crucial MAP violation screenshots provided by GrowByData, that serve as evidence when issuing warnings and enforcing compliance.
  3. Offer MAP Holiday Pricing: Rely on GrowByData turning off monitoring and enforcement during major holidays like Black Friday, Cyber Monday, Memorial Day, etc, and then turning back on again.

What does MAP Enforcement entail?

MAP enforcement involves brand owners or manufacturers notifying authorized sellers to comply with established MAP prices. This process includes detecting violators, communicating the MAP policy, and taking necessary actions, such as bans, against non-compliant retailers. The authority to implement bans lies with the brand. Retailers are expected to utilize the platform, analyze violation data, and promptly report evidence of violations.

How does GrowByData support easy MAP enforcement?

1. Sends Discreet Map Violation Alerts to Sellers

GrowByData Map Monitoring platform tactfully alerts authorized sellers about Minimum Advertised Price (MAP) violations, ensuring effective communication without irritating resellers. This approach maintains a positive relationship with authorized sellers while addressing necessary compliance issues respectfully.

You might want to know more about: Minimum Advertised Price Violations Free Email Template

2. Allows Sending Configurable Email Messages to Violators

GrowByData allows flexible configuration of email content and templates tailored for communication with both authorized and unauthorized MAP violators. For authorized sellers inadvertently violating MAP, communication can be informative and collaborative, seeking cooperation in rectifying pricing issues. Messages to unauthorized violators can be more direct, outlining consequences and necessary actions for compliance.

3. Offers Customized Follow-up Actions

GrowByData platform allows easy customization of follow-up actions for MAP violators based on specific needs. This customization can involve setting up automated follow-up processes ( 3 or more follow-ups) to address MAP violations efficiently. The platform empowers tailored responses to several violations, ensuring corrective actions align with brand policies and strategies.

4. Monitors the open rate of email alerts sent to MAP violators

With GrowByData, you can track the open rate of alert emails sent to MAP violators. This feature offers insights into how recipients, especially violators, interact with the communication, helping you analyze their engagement and assess the impact of your efforts in addressing MAP compliance.

5. Provides Proof of Violations

With the GrowByData Map tracking platform, brand owners and authorized dealers can use real-time screenshots as tangible proof of MAP violations. We know resellers may change prices back to the right number when you email them. However, the snapshot allows you to substantiate claims when addressing violations with sellers.

Conclusion

We know MAP violation monitoring is challenging. We have been monitoring MAP for the last few years and know a cookie-cutter tool is not the answer to solving a brand’s complex MAP monitoring needs. We are constantly adapting our platform and service to best serve our brand and wholesaler brand clients’ MAP compliance needs. Our goal is to be the best easy-to-use minimum advertisement price monitoring tool and solution partner for our clients and allow channel managers to grow their online business well without keeping them up at night with MAP monitoring issues.