Apparel Search Visibility Benchmark Q1 2026
The SERP changed shape in Q1 – and most brands didn’t keep up. This benchmark breaks down who won, who slipped, and exactly why. From H&M’s 26% visibility surge to Amazon’s sharp decline, the data makes one thing clear: traditional organic rankings are losing ground fast, and the brands feeding clean product listings and earning editorial coverage are pulling ahead.
Quarterly competitive analysis across the top 30 global apparel brands.
In this edition:
Visibility movement, including H&M's +26% QoQ
Share reallocation across AI Overviews, Merchant Listings, and organic
Share gainers and what's driving them
Strategic implications for H1 2026
and more ...
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