Beauty Search Visibility Benchmark Report Q3 2025
This latest benchmark from GrowByData reveals how leading beauty retailers and brands reshaped Google’s SERP in Q3 2025 and what marketers can learn heading into Q4. As Amazon’s visibility slipped again, competitors like Sephora, Ulta Beauty, and Target strengthened their positions across Shopping Ads, Text Ads, and Organic results, driven by better feed accuracy and smarter bidding strategies.
Inside this report, you’ll learn:
Amazon’s –18% drop in Merchant Listings
Sephora’s surge past Ulta in Shopping Ads
Target’s steady growth across Shopping and Text Ads
How accurate feeds now outperform ad volume
Actionable insights to boost Share of Voice in Q4
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