Navigating the Great Visibility Reset: Home Furnishings Search in Q1 & Q2 2025

As legacy dominance fades, the “Digital Shelf” is being redefined by multi-format agility. While Amazon’s category SOV dropped 30%, organic community platforms surged by over 1,500%, creating a new blueprint for market share. Access the H1-H2 2025 Playbook to lead the transition.

What’s Inside the Report

Top-performing retailers and brands

SOV breakdown across Shopping, Text Ads, and Organic

Key trends from Q1 to Q2 2025

Strategic insights to act on emerging SERP opportunities

And more...

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Key Strategic Insights

The H1-H2 SOV Power Rankings: A holistic view of organic, shopping, and AI visibility across the top 1,000+ category queries.
The “Above the Fold” (ATF) Audit: Why Amazon gained 51.1% ATF visibility despite a total SOV drop, and how to reclaim that space.
AI Overview (AIO) & PAA Volatility: Analysis of why YouTube rose +32.9% in AIO while traditional advice sites plummeted.
Feature Utilization Gaps: Identify “white spaces” in People Also Ask and Text Ads, where competitors are currently vulnerable.
H2 Strategic Roadmap: Actionable steps to align your SEO, paid media, and merchandising teams for total SERP dominance.

2025 SERP Performance Matrix: Market Leaders vs. Challengers

Brand	Total SOV%	ATF Dominance<	SERP Feature	Key Strategic Shift
Amazon	10.4%	24.1%	Merchant Listings	-30% SOV drop; pullback in merchant listings.
Home Depot	6.8%	21.8%	Merchant Listings	+12.1% Organic SOV; high merchant reliance.
Wayfair	17.5%	18.6%	Text Ads + Shopping	Leading via paid accelerators; minimal PAA presence.
Ashley Furniture	4.6%	20.0%	Shopping + Merchant listings	+43% Shopping Ads growth; weak organic content.