Benchmarking the 2025 Beauty SERP: Where Does Your Brand Stand?

Name: 2025 Beauty Search Visibility Report | AI & SOV Analysis
Creator: GrowByData
Published: 2025-07-10
License: https://growbydata.com/privacy-policy

This report from GrowByData reveals how top beauty brands performed across Google Search, Shopping Ads, Text Ads, and AI-powered SERP features in Q1–Q2 2025. With GrowByData SERP Tracking Solutions, the report tracks visibility shifts among retail giants, luxury disruptors, and content-first platforms. The report tracks visibility shifts in Shopping Ads, Text Ads, Organic, AI Overviews, and People Also Ask.

Inside this report, you’ll learn:

Top Performing Beauty Retailers & Brands

Holistic Share of Voice Across SERP Features

AI Overview & People Also Ask Insights

Strategic Takeaways for Q3 Planning

And More..

The Beauty - Holistic Visibility Benchmark Report

The Beauty - Holistic Visibility Benchmark Report - 4

The Beauty - Holistic Visibility Benchmark Report - 7

The trusted partner for industry leaders

Key Strategic Insights

Top-performing beauty brands across Organic, Shopping Ads, and AI SERP features, including full Share of Voice (SOV) rankings.
The rise of YouTube, Reddit, and TikTok vs. Amazon’s decline, with month-by-month visibility trends.
Chanel’s +680% Shopping Ads growth and how luxury brands are entering the competitive SERP space.
SERP Feature Leaders: Q1 vs Q2 breakdown across AI Overviews, People Also Ask, Merchant Listings, and Paid Search.
Competitive tactics showing how platforms like YouTube, Reddit, and Ulta are winning visibility.

Who is Winning the SERP?

Leader	SOV Gain	Why They Won
YouTube	+170.4%	Dominated AI Overviews and video-driven search results.
Chanel	+680.1% (Shopping Ads)	Aggressive Shopping strategy and luxury campaign push.
Ulta Beauty	+28.9% (Merchant Listings)	Capitalized on Amazon’s decline.

Access the 2025 Search Intelligence visibility Report to compare your Share of Voice (SOV) to industry leaders. Discover how the 39.6% shift in retail visibility is creating new leadership opportunities in the AI-powered landscape.