Automotive SERP Intelligence Benchmark Report

Google’s automotive SERP reshaped rapidly in H1 2025. This report tracks how YouTube, Car and Driver, AutoNation, and Reddit outperformed legacy leaders like Amazon and Cars US News across AI Overviews, Paid Search, and Shopping placements.

Inside this report, you’ll learn:

Top performers across Shopping, Organic, and AI

YouTube and Reddit’s rise vs. Amazon’s fall

AutoNation’s Shopping takeover after Amazon’s drop

Strategic takeaways for Q3–Q4 planning

and more.....

Automotive SERP Intelligence Benchmark Report

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Executive Preview: The H1 2025 Power Shift

The first half of 2025 brought an aggressive reshuffling of the automotive digital landscape. While legacy leaders like Cars.com and Amazon saw their dominance tested, emerging players seized new ground.

Who is Winning the landscape?

Leader	SOV Gain	Strategic Driver
YouTube	176.10%	Dominated AI Overviews and Video placements
Car and Driver	509.00%	Highest Above-the-Fold (ATF) presence at 23.8%
Auto Nation	+4,857% (Q2)	Exploded in Shopping Ads after Amazon’s collapse

Strategic Takeaways for Growth Leaders

This report isn’t just data, it’s a roadmap for your 2026 visibility strategy. Inside, we break down actionable steps for your specific role:

Top performers across Shopping, Organic, and AI, including full Share of Voice (SOV) rankings for 20+ domains.
YouTube’s and Reddit’s rise vs. Amazon’s fall with month-by-month visibility trends.
SERP Feature Leaders: Q1 vs. Q2 breakdown of who led AI Overviews, People Also Ask, Text Ads, and more.