Benchmark Search Visibility Benchmark Q1 2026
Google’s beauty SERP became more fragmented in Q1 and product visibility alone was not enough. This benchmark breaks down who led, who slipped, and where visibility shifted across Organic, Shopping, Merchant Listings, Text Ads, People Also Ask, and AI Overviews.
Quarterly competitive analysis across leading beauty retailers, marketplaces, publishers, and brand domains.
In this edition:
Visibility movement, including Ulta’s 9.6% leading SOV
Share reallocation across AIO, Merchant Listings, & more.
Retailer declines, including Amazon’s -30.4% QoQ drop
AI and answer-led visibility gaps for beauty retailers
and more ...
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