Last updated on February 6, 2024 What is Share of Voice in Marketing? Why do you need to calculate Google Share of Voice? The term share of voice (SOV) refers to the total media spending by your brand in comparison to total media spending in the market....
Last updated on June 6, 2023 Guide to Digital Shelf Optimization with Shelf Analytics In this article, we will explore the concepts of digital shelf optimization and digital shelf analytics as a solution to the problem of collecting,...
Last updated on April 29, 2024 How to Optimize For Local SEO? People use search engines like Google and Bing to find any businesses, products, services, and additional information on topics of interest. Businesses use SEO...
Last updated on April 4, 2024 Google’s Merchant Listings (formerly “Popular Products”) SERP: How to Optimize to Improve Organic Visibility With the increase in competition in the marketplace, Google has added more product discovery features to its search results pages. In January 2020, Google...
Last updated on March 25, 2024 How to Optimize for ‘People Also Ask’ in Google The world of SERPs (Search Engine Results Pages) has changed significantly resulting in a change in marketers’ approach to content. The People Also Ask...
Last updated on September 15, 2023 How to maximize ROAS on Google Shopping ? – Guide to Managers Google Shopping Ads are a crucial channel for e-commerce stores that drive tons of traffic and sales. This type of ad shows the product...
