// php the_time(get_option('date_format')) ?> Last updated on July 25, 2023 Google SERP Features Trend Report The Google Search Engine Results Page (SERP) can look completely different every time you search on the platform. This is because Google uses a...
// php the_time(get_option('date_format')) ?> Last updated on August 17, 2023 SERP Volatility Insights for Better CTR Understanding Traditionally, marketers have tracked rank fluctuations as a measure of SERP volatility. They believe that changes in the SERP due to search algorithm updates...
// php the_time(get_option('date_format')) ?> Last updated on July 31, 2023 Google’s Helpful Content Update: How to Maximize Your Visibility Google has always strived to provide the most relevant, valuable, and high-quality content to its users. In their latest update, Google is introducing the...
// php the_time(get_option('date_format')) ?> Last updated on March 6, 2024 Top 5 Search Metrics for Managers Traditional search metrics provided by search engines like Google are no longer enough for managers to monitor search marketing performance in today’s competitive market....
// php the_time(get_option('date_format')) ?> Last updated on March 8, 2024 Optimize Google Shopping Product Titles to Boost Google Ad Performance Retailers and agency partners must share their product feed per Google’s product data specifications to get a product feed accepted by Google Merchant Center. Retailers...
// php the_time(get_option('date_format')) ?> Published on June 10, 2022 Amazon Share of Voice on Google: KPI for your Brand Online shoppers are exposed to countless numbers & types of digital advertising, making it an extremely competitive landscape and difficult for brands to get...
// php the_time(get_option('date_format')) ?> Last updated on October 17, 2023 The Keyword Funnel: Stages, Marketing Strategies & Empowering Marketing Funnel Understanding what keywords your potential customers use for their search queries in search engines and the intent behind a user’s query is very crucial....
// php the_time(get_option('date_format')) ?> Last updated on February 6, 2024 What is Share of Voice in Marketing? Why do you need to calculate Google Share of Voice? The term share of voice (SOV) refers to the total media spending by your brand in comparison to total media spending in the market....