Our Managing Partner, Prasanna Dhungel, was interviewed by Forrester’s Senior Analyst,
Nikhil Lai, for his Dec 2023 report on AI.
Conversational search facilitates
“upfront discovery and deep personalization.”
Prasanna Dhungel
Managing Partner, GrowByData
Managing Partner, GrowByData
BEST PRACTICE FORRESTER REPORT
How To Talk To Your AI-Integrated Search Engine
Prioritize Quality Inputs Over Clicks, Keywords, And Rankings
Summary
Generative AI (genAI) turns search into a channel that not only harvests demand but also generates it. Marketers must adapt their search marketing approach, objectives, and metrics accordingly — and quickly. This report describes search engines’ AI-powered transformation and helps marketers understand how to drive results through quality data and content, not clicks.
