Advanced Use Cases

We support all Ad types and formats, not just organic and paid. These include Google Shopping Ads, display Ads, Local Ads, Google Popular Products, Google People Also Ask, images, and videos in addition to organic and text Ads.

We track a large number of competitive and advertising dimensions across keywords, pricing, devices, and region. The dimensions we track include enriched shopper data and custom insights for your business.

Our search intelligence solution provides a unified view of how your Ads are performing across all SERP features, devices, campaigns, and content. This means deeper insight into competitors’ top Ads, tracking what products retailers are pushing, pricing, and uncovering new promotional and fulfillment tactics.

We provide near real-time Ad campaign alerts on price, promotions, missing products, anomalies, competitive trends, and SERP format changes to name just a few.

We support titles, descriptions, categorizations, including GTIN/ASIN, images, A+ content, ratings, and reviews. Our insights enable you to assess the impact of promotions, inventory, shipping, and fulfillment on customer satisfaction.

You can monitor competitor assortment, pricing, and promotions to optimize price and offers. Prices can be managed across Google, Bing, marketplaces, direct-to-consumer, and 3rd party sellers.

We compare products in your catalog to every competitor we find and verify the match accuracy of your products through a combination of automated and manual data quality checks. Using software (AI) empowered automated product matching, we match your products against data from eCommerce databases by comparing part numbers, brand names, variants, case packs, and images. We also use human in the loop for quality assurance. Products are matched automatically in “high-confidence” scenarios. Data Analysts manually research “moderate” or “low-confidence” scenarios.

If you are trying to buy a Nike Air Jordan white size 10 shoe, you will price shop exactly on that SKU. You may browse Foot Locker, DSW, Amazon, Walmart and others. You will want to know how much that exact SKU costs and purchase the one with the lowest price.

If you are DSW and want to offer the lowest price, you want to understand how much Foot Locker is selling that shoe for. You don’t want to understand how much a size 11 or a size 9, or a yellow Nike Air Jordan costs.

Your competitive price data must be exact at the SKU level so you can reprice. If you don’t get competitive price data exact at an SKU level, you will reprice based on the wrong shoe. And if your strategy as DSW is to offer the lowest price, you will be unable to as Foot Locker may still be the lowest on that SKU and price-shopping buyers will not buy from you.

This article details this topic: What is Price Intelligence

Advertisers, Pricing Analysts, Consultants and many other stakeholders utilize competitive pricing data.

Our solution is designed to be fully automated. Typically, clients don’t start the engagement with full automation and want to get comfortable with the accuracy of our results. So our clients have validated the quality of our results to gain confidence that they can trust the results. During these times, they add a step to manually feed the price change into their product catalog.

We support all industries with our price monitoring solutions as we list below. We have a specific edge in categories like apparel, fashion and industrial. These categories have sparse product content and thus automated repricers do a poor job of providing correct competitive price data.

We can provide competitive price data from any geography with a site in English. We serve many customers in the United States. For global brands, we provide competitive prices from Canada, Mexico, UK, France, Italy, Japan, Thailand, Korea, China and other countries. Our technology is country agnostic.

We can provide data intra-day, daily, weekly or less frequently. The majority of online retailers do dynamic pricing and hence prices become stale very quickly. Hence, we strongly recommend clients assess their price competitiveness daily or at least weekly.

Yes, we provide Enrichment Data Services, and we enrich the data across a wide variety of dimensions, including product content, customer sentiment, pricing, promotion, fulfillment, plus Search and Marketplace Intelligence.

We’ll support custom insights, including with enriched data, through the support of internal and external custom labels. Those insights will be delivered to your favorite BI tool of choice, including Amazon QuickSight, Google Data Studios, Tableau, or PowerBI.

Yes, in addition to your favorite BI tool of choice, we can also provide you with direct access to the raw data.