Advanced Use Cases

A national auto parts retailer with thousands of locations used GrowByData to pinpoint zip codes where they were already performing strongly in organic search but overspending in Google Ads. By applying these location-specific insights, the retailer successfully reallocated ad spend to improve efficiency and maximize returns.

A large e-commerce company in the musical instruments category partnered with GrowByData to uncover gaps between its Merchant Center product feed, product detail page structure and content, and product schema. By aligning these critical elements, the company significantly improved its Share of Voice on Google’s free product listing grids (Merchant Listings).

A global furniture store leveraged GrowByData’s SERP analytics to evaluate performance by line of business. Through this analysis, the retailer uncovered high-value keyword clusters and prioritized opportunities to improve visibility for its dining room furniture category.

A national spirits retailer faced a sharp decline in sales in Houston, TX, leaving the executive team searching for answers. After days of internal analysis, a team member familiar with GrowByData’s platform engaged GBD’s professional services group. Within an hour, the root cause was uncovered: Walmart was offloading excess wine and champagne inventory through Google Shopping in specific zip codes. Further investigation revealed that Walmart was simultaneously closing stores in those same monitored areas, directly impacting local sales dynamics.

A global outdoor apparel company partnered with GrowByData to analyze how Reddit content influenced its search visibility. Using GBD’s platform, the company identified Reddit threads most frequently appearing in Google results for targeted topics such as product quality, customer service, and pricing. GrowByData then transformed these insights into a Reddit Sentiment Analysis, equipping the executive team with a clear view of customer perceptions and emerging conversations.

A leading U.S. healthcare provider expanded into London, supporting its launch with a broad Google Ads campaign across multiple practice areas. Leveraging GrowByData’s intelligence, the organization identified critical gaps in its ad messaging. This enabled a strategic overhaul that aligned communications with local needs and improved competitiveness against established healthcare facilities in the region.

A leading global online education company experienced a sharp drop in course registrations within its UK business unit. While the team suspected changes in Google’s ad landscape had given a competitor an edge, they lacked the data to confirm it. GrowByData provided the missing intelligence, revealing that the client was being aggressively targeted by brand conquesting. Unlike Google’s own auction insights, which failed to flag the issue, GBD’s data showed the reality: despite setting their brand bidding strategy to achieve 100% impression share, the client captured only 60% of branded search ads in the UK.

A national life insurance company leveraged GrowByData to analyze Google’s organic search results and uncover opportunities to improve visibility at the SERP-feature level. Once organic performance strengthened, the company then applied GBD insights to identify markets where ad spend could be strategically reduced, improving overall efficiency without sacrificing visibility.

A global advertising agency partnered with GrowByData to analyze the content of Google’s AI Overviews (AIO) and track how often brands were mentioned. By aligning these insights with shifts in user search behavior, the agency uncovered a clear correlation: as AIO visibility for a brand increased, so did the likelihood that users would search for that brand by name.

One of the world’s largest retailers leveraged a unique GrowByData dataset that revealed the refinement filters Google surfaces when users search for products. By applying these insights, the retailer enhanced site navigation, uncovered new long-tail keyword opportunities, and optimized product detail page schema to strengthen both user experience and search visibility.

A multi-billion-dollar e-commerce retailer leveraged GrowByData’s SERP Intelligence to analyze how Amazon, Walmart, and Google guide consumers through refinement filters on search results pages. By uncovering the most common filter options presented to users, the retailer was able to reengineer its own site search experience—delivering smarter product recommendations and more intuitive navigation aligned with consumer expectations.