Result
These Insights enabled the agency team to devise smart remedial activities. Agency team was able to smartly optimize ROAS impacting due to CPC rise as competitors are bidding on their brand terms.
Solution
GrowByData performed twice-a-day SERP monitoring from 4 different US regions across desktop and mobile devices. The SERP data showed a group of small SOV competitors bidding on their brand terms causing the rise in CPC. Apparently, these competitors had impression share below 5%, which Google Auction Reports was not showing. The agency account team discovered the competition, and understood where, when and on what ad copies these competitors were appearing on the client’s brand term.