Apparel Search Visibility Benchmark Q2 2026
Google’s apparel SERP reshuffled in Q2. H&M retained the lead, but its visibility declined as Macy’s, Kohl’s, and Amazon gained ground. This benchmark examines where share shifted across Merchant Listings, AI Overviews, People Also Ask, organic results, and other key SERP features.
In this edition:
Holistic visibility rankings, led by H&M at 6.8% SOV
Share gains from Amazon, Kohl’s, and Macy’s
Major declines, including American Eagle’s 27.0% QoQ drop
Publisher dominance across AI Overviews and People Also Ask
and more ...
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