Home Furnishings Search Visibility Benchmark Report Q3 2025
The Q3 2025 Home Furnishings Benchmark reveals how major retailers like Home Depot, IKEA, and Walmart sustained SERP visibility amid shifting Google feature priorities. As Amazon’s visibility dropped 49%, agile competitors such as Crate & Barrel and West Elm captured new share through improved Merchant Listing precision, feed freshness, and structured data optimization.
Inside this report, you’ll learn:
How Home Depot and IKEA achieved top ATF visibility
Why Amazon’s -49% decline opened new opportunity
Which brands led Merchant Listings and Shopping Ads
How AI Overviews is reshaping Home category discovery
Key insights to strengthen visibility heading into Q4
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