The Intelligence Layer Your Enterprise Cannot Afford to Lack.

Brands and agencies that rely solely on rank trackers and Auction Insights are getting an incomplete picture of the competitive landscape. GrowByData is the layer that changes that.

competitive intelligence - analyze your competitors

Our Clients

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WHAT COMPETITIVE INTELLIGENCE ENABLES

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Search Intelligence

Competitive visibility across every SERP format – Shopping Ads, Free Merchant Listings, AI Overviews, Videos, Reddit, Things to Know — by keyword, device, market, and category.

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Pricing Intelligence

SKU-level competitor price monitoring across Amazon, Walmart, and DTC including bundles, promotions, MAP violations, and rule-based alerting.

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AI Visibility Intelligence

Track brand citation frequency and competitive share of voice across Google AIO, ChatGPT, Gemini, and Perplexity by category, market, and keyword intent.

What GrowByData provides

What GrowByData Brings Complete Visibility over Competitive Landscape

  • SERP format share of voice – AIO, Videos, Reddit, Things to Know, Free Merchant Listings by market and category
  • Competitor pricing signals within Google Shopping Ads and SKU-level pricing across Amazon and Walmart
  • Paid search competitive intelligence beyond Auction Insights: ad copy, product feed strategy, promotional patterns
  • Marketplace competitive intelligence across organic rankings, sponsored placements, and editorial recommendations
  • Unlimited brands and competitor sets no per-brand pricing caps for agency accounts

Competitive Intelligence Signals Enterprise Teams Monitor

Track Where Google Is Expanding Competitive Real Estate

Monitor share of voice shifts across Things to Know, Videos, AI Overviews, Merchant Listings, and other expanding SERP features by category and market.

Detect structural changes in search result composition before traffic impact occurs.

SERP Format Shift Monitoring

Identify Where Competitors Capture Product Visibility

Track expansion of Free Merchant Listings across categories and markets.

Understand where competitors gain incremental product visibility through feed strategy, pricing competitiveness, and assortment coverage.

Prioritize opportunities where visibility can be captured without incremental media spend.

Google Merchant Listing Opportunity

Identify Where Competitors Are Capturing Incremental SERP Visibility

Quantify competitive gaps across AI Overviews, Videos, Merchant Listings, Things to Know, and emerging SERP formats.

Understand which competitors are gaining share of voice across categories and markets, and prioritize optimization where visibility loss impacts pipeline and revenue.

Enterprise SERP Gap Reporting

Reveal Competitive Signals Hidden from Auction Insights

Analyze competitor pricing signals, product feed strategy, ad copy patterns, and Shopping visibility shifts that Auction Insights does not expose.

Understand how competitors influence impression share, click distribution, and category competitiveness across Shopping and text ads.

Shopping Advertisers & Products

Understand How Competitor Pricing and Bundling Influence Conversion

Track competitor pricing, bundles, promotions, and assortment strategy at SKU level across Amazon, Walmart, and search-driven shopping environments.

Identify pricing pressure and promotional patterns before performance impact appears in conversion data.

Competitive Pricing & Merchandising Strategy Intelligence

Client Reviews

The key benefits of GBD over other tools is the level of granularity, and flexibility with that granularity, we have been able to get from any SERP monitoring tool. The team is always monitoring for new SERP features, willing and able to adjust reporting to accommodate the many changes we see in the space.

Kacie Gaudiose - Search Content Strategy Lead, Director

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GBD provides super detailed reports, containing SERP features that I couldn't otherwise track. Everything is in real-time, so we can always track the volatility after Google updates, for example. It's also very convenient since we can track both paid and organic results at the same time.

Maryanna Franco - Search Engine Optimization Consultant

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We’ve been leveraging GrowByData to track the evolving SERP landscape, and it has been an invaluable asset to our SEO strategy. The insights it provides into search trends, competitor movements, and algorithm shifts help us stay ahead in an ever-changing digital environment.

Abby H. - SEO Director

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GrowbyData MAP Monitoring
Easy to track pricing across multiple platforms, clear competitor insights, and useful alerts for MAP violations.

Pronoy Dasgupta - Ecommerce Specialist, IBKUL

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Great team and great data
They give great data that I'm not able to find anywhere else. I also love how they look at the entire search landscape; other platforms usually separate paid vs. organic while GrowByData tells you how they work together. they have a great team as well who is happy to walk you through what trends they are seeing, and good recommendations.

Collin F - Digital Marketing Specialist

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For agencies and brands navigating the transition to generative search

Head of SEO & Paid Search

Large Brand or Retail Organization

eCommerce Director

Multi-Channel Retail Brand

SVP or Head of Search

Managing Multiple Enterprise Clients

Head of Pricing

Enterprise Brand, Pricing & Assortment Oversight

Beat Your Competitors With GrowByData Intelligence

Google Merchant Listing Opportunity

Frequently Asked Questions

Rank-based tools are well-suited to tracking your own domain's keyword performance and content gaps. GrowByData addresses a structurally different requirement: external competitive intelligence — how competitors are performing across SERP formats, what their pricing and promotional strategies are at the SKU level, and how Google is redistributing organic real estate across new formats. Most enterprise teams use GrowByData alongside their existing stack, with the two layers complementing rather than duplicating each other.
Google's search results pages now encompass a wide range of distinct formats — AI Overviews, Videos, Reddit threads, Things to Know panels, Free Merchant Listings, Shopping Ads, and Local placements, among others. Standard SEO tools predominantly track traditional organic rankings. GrowByData tracks competitive share of voice across every format, by keyword cluster, category, market, and device — enabling teams to identify which SERP surfaces are growing, which competitors are capturing them, and where strategic investment is warranted.
GrowByData operates on a model that permits agencies to monitor an unlimited number of client brands and competitor sets without per-brand licensing restrictions. This is a deliberate structural choice: agencies advising multiple enterprise clients should not face a pricing architecture that penalizes breadth of coverage. Specific commercial terms are discussed during the agency briefing process.
GrowByData breaks competitive share of voice down to metro-level markets within the US, individual product categories and sub-categories, device type, SERP format, and keyword cluster. This granularity enables questions that aggregate national data cannot answer — for example, which competitor is gaining Free Merchant Listing share in your top five Midwest markets for a specific sub-category, and over what timeframe.
Auction Insights provides overlap rate data tied to your own active campaigns. GrowByData is not account-linked: it monitors the full competitive paid search landscape independently, providing competitor pricing signals within Shopping Ads, ad copy variation analysis, product feed prioritization and suppression patterns, and promotional strategy tracking. The result is a strategic intelligence picture rather than a reactive performance diagnostic.
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