Navigating the Emerging World of AI and LLM Search

As AI  and Large Language Models (LLMs) continues to transform the way people search, learn, and make decisions online, organizations are increasingly seeking ways to understand their visibility across both traditional and AI-driven search platforms.

AI search is no longer experimental, it’s influencing real buying behavior. Recent studies show that AI Overviews appear in roughly 10–30% of Google searches, depending on query type and category, with retail and how-to searches among the most impacted.

Knowing when your brand appears in AI Overviews, how competitors are represented, and which factors influence AI-driven visibility is now essential for growth.

Learn more about how brands appear in AI search and why visibility matters.

Understanding Client Needs

Organizations are looking to increase engagement by understanding how they appear in AI search results and overviews.

Key questions include :

• When AI overviews appear for relevant queries ?
• Which search queries trigger AI-generated content?
• How visibility compares to competitors, both organically and through AI-powered ads?

By answering these questions, companies can make strategic decisions to optimize visibility and drive measurable impact.

→ Explore our insights on AI search changing the rules for enterprise leaders.

Demonstrating Advanced LLM and Search Capabilities

Our advanced LLM Intelligence solution process large volumes of unstructured search data, analyze AI-generated content, and surface actionable insights. Dashboards provide real-time visibility across multiple AI search engines such as Google AI mode, ChatGPT, and others.

→Discover how GrowByData Monitoring Google AIO and What type of Insights we Provide.

A key differentiator is our “do-it-with-you” approach.

We don’t just provide data; we collaborate with clients to interpret insights, strategize actionable next steps, and ensure recommendations translate into measurable results.

For example, custom Boolean reports and tracking specific data points can be rapidly implemented using tools like Looker, while maintaining historical data for long-term analysis.

Why Our Approach Stands Out

What makes GrowByData different in the LLM and AI search space?

• Comprehensive Visibility: Combines traditional SEO, paid search, and AI search insights into a single, unified view of total search visibility.
• Actionable Insights: Moves beyond raw data to deliver strategic guidance that improves online presence and business outcomes.
• Customizable Solutions: Tailor location-based search visibility, keyword tracking, or advanced Boolean reporting to specific client needs.
• Data Quality and Proactivity: Rigorous QA ensures accurate insights even as search engines and AI systems evolve.

Also see our strategies for data intelligence in AI search.

The Path Forward : Turning AI Insights into Action

AI-driven search is reshaping the landscape of discoverability. Brands that embrace this shift early will set the standard for visibility, drive deeper engagement, and accelerate growth.

GrowByData helps organizations not only track AI search performance but anticipate trends combining data, strategy, and automation to help teams make smarter, faster decisions.

Three steps to start:

• Audit your AI visibility: Identify how your brand currently appears in AI Overviews and LLM responses.
• Benchmark competitors: Compare visibility and content inclusion in AI-generated summaries.
• Implement continuous tracking: Use GrowByData’s Total Search dashboards to monitor shifts across traditional and AI-driven search.

Curious how your brand shows up in AI search?

Get a Total and AI Search Free trial and see how we can help you lead in the age of AI discovery as well as existing search dominance.