The Challenges
Missing Competitive Insight in a Crowded Marke:
Despite strong offerings, the provider lacked intelligence on competitor moves. Without it, they couldn’t adjust targeting or creative strategy—putting them at a disadvantage in a saturated education sector.
Declining Presence Across Paid and Organic Search:
A concerning trend emerged— their UK search visibility plummeted across both paid and organic channels. Branded keywords slipped in rankings. Share of Voice (SOV) dropped across key search terms. This reduced qualified leads and exposed the brand to student attrition—risking enrollment targets and program viability.
Solution
Rebuilding Market Visibility Through Competitor Intelligence
GrowByData deployed a competitive intelligence program tailored to the education sector. Using twice-daily scans, they uncovered search trends, keyword threats, and rival ad strategies—across mobile and desktop. This enabled precision targeting, smarter bidding, and sharper audience engagement.