About Prasanna Dhungel
Prasanna Dhungel is the Co-Founder of GrowByData, where he has led the company’s growth since 2014 as its Managing Partner. GrowByData is a leading provider of search marketing intelligence solutions for global brands and agencies. With over two decades of experience in data-driven marketing, business leadership, and digital transformation, Prasanna is widely recognized for his contributions to advancing the use of competitive intelligence in ecommerce and performance marketing.
Thought Leadership and Industry Influence
Prasanna Dhungel is an active contributor to the digital marketing and analytics space, known for sharing insights on search intelligence, e-commerce strategy, and the role of AI in digital performance. He has written for industry platforms such as Retail TouchPoints and Search Engine Watch, where he explores how unified SERP intelligence and AI-driven data can drive better ROI across organic and paid campaigns.
He was interviewed for Forrester’s December 2023 report –
” How To Talk To Your AI-Integrated Search Engine.”
He has also been featured on podcasts like Ductape Marketing, Tailwind Marketing Podcast etc. where he discusses the evolution of Google’s search page, AI bias, and the importance of data-driven strategy. Through these contributions, Prasanna brings a sharp analytical perspective to the challenges and opportunities in today’s marketing technology landscape.
He actively shares insights on:
- AI in marketing and ecommerce
- Search engine results page (SERP) analysis
- Retail media performance
- MAP enforcement and channel compliance
- Strategic pricing and assortment intelligence
His work has helped shape how enterprise teams approach search visibility, pricing strategy, and data maturity in the age of automation and machine learning.
Collaboration & Ecosystem
At GrowByData, Prasanna Dhungel collaborates with clients across various sectors, particularly in fashion, electronics, home goods, and luxury retail, to provide actionable intelligence from digital marketplaces such as Google Shopping, Amazon, and Walmart. The company integrates with platforms like Google Ads, BigQuery, Looker, and Looker Studio (formerly Data Studio), supporting scalable business intelligence workflows for marketing and merchandising teams.
Prasanna is known for fostering collaboration between engineering, product, and marketing teams, building tools that support smarter, more competitive digital strategies.
Education & Personal Mission
Prasanna Dhungel’s academic journey reflects a strong foundation in engineering and business. He earned his Bachelor of Science with Honors in Electrical Engineering from Cornell University. Following this, he pursued a Master of Engineering in Electrical Engineering at Princeton University, further deepening his technical expertise. To complement his engineering background with business acumen, Prasanna completed an MBA in Finance, Accounting, and Marketing at the Kellogg School of Management, Northwestern University.
His mission is to empower brands with the data they need to compete in increasingly complex digital marketplaces, without compromising on speed, trust, or strategic clarity.
Professional Background
Prasanna co-founded GrowByData in 2014, envisioning a platform that provides competitive data and strategic insights to brands, retailers, and advertising agencies. Under his leadership, the company has expanded its operations between Boston, USA, and Kathmandu, Nepal, reflecting its global footprint and commitment to innovation.
Before co-founding GrowByData in 2014, Prasanna Dhungel built a multidisciplinary career spanning engineering, healthcare analytics, and venture consulting. He held technical and leadership roles at companies like Lucent Technologies, Integral Access, and D2Hawkeye, where he led technology services and business engineering. His later work at Valence Health and HealthEdge focused on product development and sales strategy within the healthcare software space.
This blend of engineering, business strategy, and product innovation shaped the vision behind GrowByData. Prasanna’s expertise across data, marketing, and operations drives the company’s roadmap and growth.
Today, he leads the company’s efforts in delivering custom search intelligence reports that help enterprise businesses make faster, smarter marketing decisions, spanning organic and paid search, brand monitoring, MAP compliance, and more.
Commitment to Community and Growth
Under Prasanna’s guidance, GrowByData has not only achieved business success but also demonstrated a strong commitment to corporate social responsibility. The company’s initiatives span both the Boston area and Nepal, including the inauguration of a new office in Sanepa, Nepal, attended by the US Ambassador, Dean R. Thompson.
Recent Interviews & Articles
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