Product Updates
Our Q4 2022 platform release features the development of automated email alerts, support of new components detected in Walmart and Google SERP, and other enhancements. We continue to invest in improving our platform architecture and reports.
New SERP features in Walmart and Google SERP
Walmart: Our Walmart Marketing Intelligence tool can track Search Brand Amplifier and Related Products SERP Feature.
Google: Our Search Intelligence is now capable of providing insights on “Shops” – a new Google SERP feature detected on Mobile Device.
Email Alert 2.0 Releases
We have released an automated email alert system capable of sending insightful emails to customers showing key trends from SERP data. This flexible feature also allows end users to review and edit alert contents whenever required before dispatching them to clients.
Automated MAP Violation Alert Email
Our MAP Compliance tool is now capable of automatically notifying violators to correct their pricing after each scan.
Enhancements on Google Text Ads Intelligence
Our search intelligence tool is not capable of a deeper analysis of Google Text Ads. The tool is now capable of Text Ads Theme and Intent Categorization.
Users are now also able to monitor Brand Terms to understand different competitors bidding on them inflating brand term CPC.
Q3, 2022
Our Q3 2022 platform release features the development of an email alert system and product feed A/B testing. We continue to invest in improving our data collection capabilities. We have also released several security improvements and feature enhancements across different solution lines under our marketing intelligence platform.
Holistic Search Explorer – Dashboard 2.2 Released
Holistic Search Explorer 2.2 includes more intuitive enhancements and actionable insights. We added new regional insight reports for text ads and shopping ads alongside adding many controls across the dashboards, increasing the usability and flexibility of the reports.
Added tracking for “MAP – Local Search Ad” Google SERP Feature
Our Search Intelligence tool can now track and provide insights on the “MAP – Local Search Ad” Google SERP Feature.
Released Enhanced Email Service System
We have added a separate email service system to delight our users with prompt and highly enriched insights directly in their mailboxes.
Added Product Feeds A/B Testing Capability
Product Feed A/B Testing feature has been released. This novel feature will help you consistently optimize your product feeds.
Q2, 2022
Our Q2, 2022 platform release features new data centers and enhancements for zip-code to city-level data collection for additional countries. We continue to invest in improving the accuracy, reliability, and usability of our products. We have released multiple data collection and processing features to efficient data acquisition capabilities, fault detection, and rectify data collection issues. Also, added are more user-friendly capabilities to our search and price intelligence solution.
Holistic Search Explorer – Dashboard 2.0 Released
Holistic Search Explorer 2.0 includes intuitive enhancements and actionable insights for Google Search Team to implement total search strategies to optimize your search performance. Alongside gaining better visibility of the Competitive Landscape and SERP fluctuations, the newer version of reports helps you identify budget-saving and growth opportunities to maximize your total search marketing ROAS.
Added City Level Data Collection Centers in Additional Countries
Our data collection technology is now able to collect data from cities in the UK, France, Germany, Netherlands, Finland, Korea, Japan, and Singapore in addition to the US, Australia, and Canada. Along with added support to zip-code level data collection for Amazon.
Included tracking for “App Install” Google SERP Feature
Our Search Intelligence tool is now able to track and provide insights on the “App Install” Google SERP Feature available on Mobile Devices.
Integration with Data for SEO
GrowByData platform is now integrated with Data for SEO. With the Q2 release, the integration powers Competitive Pricing Intelligence on Amazon and Google Shopping.
Q1, 2022
Our Q1, 2022 platform release includes the addition of more data collection centers, advanced keyword intelligence features, security upgrades, as well as investment in more competitive insights, product quality, ease of use and scalability.
Added Data Collection Centers in Australia and Canada
Our data collection technology is now able to collect data from Australian and Canadian cities as well.
Extended Support for Bing
We extended our capabilities for Bing, adding mobile device support and added data collection capabilities from cities across the United States, United Kingdom, Australia, and Canada.
Keyword Intelligence
We made things even easier for search marketers. Based on your industry & category search intelligence, our keyword intelligence feature will recommend keywords that are highly relevant to your brand & products, along with search volume, historical monthly trend, competitiveness, and min/max CPC of these keywords.
Furthermore, search marketers will be able to understand the current trends of those keywords across the above countries, alongside popularity by various regions of the country in different hours in a day, along with related keywords.
Added Tax Information in Price Intelligence Data
Our pricing intelligence data now provides tax related information in its data set. Users are now able to consider tax prices into their competitive pricing strategies.
Q4, 2021
Channel Support
Baidu
We activated brand share of voice visibility on Baidu. A brand can now understand their unified visibility versus their competitors on paid ads versus organic and strategize the most effective technique to gain an edge against the competition on Baidu.
Performance Improvements
Full suite of PLA, SEO, and PDP dashboards upgraded to Google infrastructure. You should see better speed across all dashboards.
Insights & Reports
Keyword-Level SOV Report
With Keyword-Level SOV report, users will be able to monitor historical SOV against competitors down to keyword-level. It is available to add to any SEO Dashboard on request.
Total Search Dashboard (Beta)
Dynamic reports displaying what SERP formats are trending, how visible your client’s listings are and insights into what actions you should take on SEM based on your SEO visibility at a keyword level.
Q3, 2021
Two New Channels, New Ways to Get Even More Competitive Insight, Investment in Product Quality, Ease of use and scalability
Our Q3, 2021 platform release features many new innovations and enhancements that support more marketplaces, go deeper into competitive intelligence, and provide you with more unified intelligence across marketplaces, search, and product.
We continue to invest in improving the accuracy, reliability, and usability of our products. We have added multiple data quality rules that proactively detect and rectify data issues. We have added more user-friendly capabilities to our price intelligence solution.
Support for Two New Channels
Bing
We activated brand share of voice visibility on Bing. A brand can now understand their unified visibility versus their competitors on paid ads versus organic and strategize the most effective technique to gain an edge against the competition on Bing.
CVS
We have added support into CVS’s digital advertising platform. This feature helps brands understand their ad visibility, share of voice, and the competitive landscape on the platform.
Added Data Collection Centers in Europe
Our data collection technology is now able to collect data from European countries, Regions, and Cities. The global companies can analyze visibilities across Search, Product & Marketplaces across Europe.
Product Intelligence
Price intelligence for retailers at a zip code
We now support pricing and availability intelligence at a regional, metro, and zip code level. Big box retailers with omnichannel presence and pure e-commerce resellers competing with local retailers will find this incredibly powerful to do geographic and zonal pricing.
Enhanced Product Experience Logic for Video Content
We have improved our Product Detail Page (PDP) scoring logic by focusing on video content. This feature will allow you to measure and improve the performance of your video content across the marketplaces.
Data Enrichment
Private labels owned by Walmart, Amazon, and Target
This feature allows you to understand how the marketplaces are pushing their private label brands to be more visible across platforms.
Shopper Friendly labeling
We enabled shopper-friendly URLs to be visible by removing brand name duplicates and business units within the brand.
Insights & Reports
Visibility of Your Shopper Experience versus Competitors
We provide visibility of how digital shoppers perceive your brand’s shopping experience versus the competition.
For example: If you are Kellogg’s, do you know how much content like videos, reviews, ratings, rankings, etc. a competitor like General Mills has on their product pages across Amazon, Walmart, Target, etc.? This type of information highlights what you may be missing on your product detail pages across channels.
Activate visibility of brands being promoted on Google Shopping
We can activate the visibility of brands being promoted by leading marketplaces like Amazon, Walmart, Target & Instacart in google shopping.
Activated Competitive Intelligence by Category
Big brands with multiple sub-brands are now able to understand the competitive intelligence at a category level.
For example: This feature allows brands like L’Oréal or MAC, who are both giants in the cosmetic category, easily understand their competitors in the Eye Cream Category versus competitors in another category like Hand Cream.
Enable Monitoring of Competitors appearing on Brands branded keywords.
We can provide brand name and trademark violation (Brand word violation) by competitors and brand name violation by geography. E.g., Adidas appearing on text ads for Nike brand keywords on the west coast, London, Tokyo, and Toronto.
Support for Above the fold on all platforms.
GrowByData now provides brands and agencies their visibility above the fold. For instance, as a Colgate brand manager, you would want to know and understand what SERP components are visible above the fold on Google, Amazon, Walmart, Target, CVS, and so on. If you realize that a competitor brand like Crest has been dominating visibility via shopping ads, text ads, people also ask (PAA), etc., then you need to understand how to increase your brand visibility through holistic Google search tactics across each SERP feature.
Q2, 2021
Five New Channels, New Ways to Get Even More Competitive Insight, Plus More Search, Product, and Marketplace Intelligence
Our Q2, 2021 platform release features many new innovations and enhancements that support more marketplaces, go deeper on competitive intelligence, and provide you with more unified intelligence across marketplaces, search, and product.
Take a look at our innovations in Product Detail Scoring, Competitive Labeling, and New Competitor Product Detection.
Marketplace Intelligence
Support for Five New Marketplaces:
- Shopping.Google.com / Google Shopping Organic
- Alibaba
- eBay
- Etsy
- Instacart
Competitor Product Detection across Channels
With this new feature, a user can monitor and track new sellers, and their products, in the user’s categories across supported channels. Supported channels include Google – Sponsored Ads, Shopping.Google.com / Google Shopping Organic, Amazon, Alibaba, Walmart, Target, Etsy, eBay, and Instacart.
Zip Code-Level Targeting Added to Amazon, Walmart and Target
We are now able to collect data down to U.S. zip codes for Amazon, Walmart and Target (Google previously supported). This ability to collect data from a specific location gives granular insights into the competition and your performance.
Google Shopping Promotional Alerts
With this new feature, a user can understand when there’s an influx of new sales, price drops or promotions in Google Shopping. This feature is of particular importance in competitive categories and during seasonal periods.
Support for Amazon Display Ads
We added support for monitoring and tracking Amazon Display Ads as part of our Marketplace Intelligence solution. You can now get deeper competitive insights in the Amazon marketplace that now includes display ads.
Search Intelligence
Competitive Labeling
To support an infinite amount of competitive grouping approaches, we have built competitive labeling capabilities so users can categorize their competitors (for example- top competitors, brick & mortar vs pure play, regional vs national, enterprise vs mid-market) to get visibility into how you’re performing within a specific competitive category.
Google Holistic Ad Format Alerts
Savvy marketers know that Google’s search results are always changing. With this new feature, a user can configure an alert to understand what SERP changes could impact performance (for example – removing PLA, increasing the number of PLA ads visible).
Product Intelligence
Product Detail Page (PDP) Scoring
The Product Detail Page (PDP) score analysis now covers the PDP pages of Amazon, Walmart, and Target showing product content optimization opportunities to maximize search visibility and shopper conversions on these platforms. Our proprietary scoring algorithm analyzes each product page attribute (i.e. – title, image, bullets) to help brands seamlessly understand what products and attributes they should focus on to improve performance.
1P and 3P Support for Amazon Product Detail Pages
Product Intelligence is now capable of identifying Amazon 1P Vs 3P sellers alongside current buy box winners. This very useful information can be used to strategize competitive product advertising, pricing, demand, delivery, and experience quality on Amazon.
Active Competitor’s Product Price URLs
GrowByData Competitive Price Intelligence solution is not only a competitor price monitoring tool but it is also capable of automatically discovering new competitor URLs matched at the variant level. This latest release includes enhancements to competitor URL management, enabling users to easily export new / active competitor URLs in CSV flat files. It makes it convenient for users to analyze or import the files to external platforms. Previously, the export feature was limited to inactive / rejected competitor URLs.