GrowByData
Ecommerce data services for online retailers
We can provide intelligence into your designated marketing areas - Country, Regions, County, Metro, ZIP Codes
Supports international language and monitor country specific TLDs of Google, Amazon, & other platforms in languages other than English
Q4, 2022
Our Q4 2022 platform release features the development of automated email alerts, support of new components detected in Walmart and Google SERP, and other enhancements. We continue to invest in improving our platform architecture and reports.
New SERP features in Walmart and Google SERP Walmart: Our Walmart Marketing Intelligence tool can track Search Brand Amplifier and Related Products SERP Feature. Google: Our Search Intelligence is now capable of providing insights on “Shops” – a new Google SERP feature detected on Mobile Device.
Email Alert 2.0 Releases We have released an automated email alert system capable of sending insightful emails to customers showing key trends from SERP data. This flexible feature also allows end users to review and edit alert contents whenever required before dispatching them to clients.
Automated MAP Violation Alert Email Our MAP Compliance tool is now capable of automatically notifying violators to correct their pricing after each scan.
Enhancements on Google Text Ads Intelligence Our search intelligence tool is not capable of a deeper analysis of Google Text Ads. The tool is now capable of Text Ads Theme and Intent Categorization. Users are now also able to monitor Brand Terms to understand different competitors bidding on them inflating brand term CPC.
Our Q3 2022 platform release features the development of an email alert system and product feed A/B testing. We continue to invest in improving our data collection capabilities. We have also released several security improvements and feature enhancements across different solution lines under our marketing intelligence platform.
Holistic Search Explorer – Dashboard 2.2 Released Holistic Search Explorer 2.2 includes more intuitive enhancements and actionable insights. We added new regional insight reports for text ads and shopping ads alongside adding many controls across the dashboards, increasing the usability and flexibility of the reports.
Added tracking for “MAP – Local Search Ad” Google SERP Feature Our Search Intelligence tool can now track and provide insights on the “MAP – Local Search Ad” Google SERP Feature.
Released Enhanced Email Service System We have added a separate email service system to delight our users with prompt and highly enriched insights directly in their mailboxes.
Added Product Feeds A/B Testing Capability Product Feed A/B Testing feature has been released. This novel feature will help you consistently optimize your product feeds.
Our Q2, 2022 platform release features new data centers and enhancements for zip-code to city-level data collection for additional countries. We continue to invest in improving the accuracy, reliability, and usability of our products. We have released multiple data collection and processing features to efficient data acquisition capabilities, fault detection, and rectify data collection issues. Also, added are more user-friendly capabilities to our search and price intelligence solution.
Holistic Search Explorer – Dashboard 2.0 Released Holistic Search Explorer 2.0 includes intuitive enhancements and actionable insights for Google Search Team to implement total search strategies to optimize your search performance. Alongside gaining better visibility of the Competitive Landscape and SERP fluctuations, the newer version of reports helps you identify budget-saving and growth opportunities to maximize your total search marketing ROAS.
Added City Level Data Collection Centers in Additional Countries Our data collection technology is now able to collect data from cities in the UK, France, Germany, Netherlands, Finland, Korea, Japan, and Singapore in addition to the US, Australia, and Canada. Along with added support to zip-code level data collection for Amazon.
Included tracking for “App Install” Google SERP Feature Our Search Intelligence tool is now able to track and provide insights on the “App Install” Google SERP Feature available on Mobile Devices.
Integration with Data for SEO GrowByData platform is now integrated with Data for SEO. With the Q2 release, the integration powers Competitive Pricing Intelligence on Amazon and Google Shopping.
Our Q1, 2022 platform release includes the addition of more data collection centers, advanced keyword intelligence features, security upgrades, as well as investment in more competitive insights, product quality, ease of use and scalability.
Added Data Collection Centers in Australia and Canada Our data collection technology is now able to collect data from Australian and Canadian cities as well.
Extended Support for Bing We extended our capabilities for Bing, adding mobile device support and added data collection capabilities from cities across the United States, United Kingdom, Australia, and Canada.
Keyword Intelligence We made things even easier for search marketers. Based on your industry & category search intelligence, our keyword intelligence feature will recommend keywords that are highly relevant to your brand & products, along with search volume, historical monthly trend, competitiveness, and min/max CPC of these keywords. Furthermore, search marketers will be able to understand the current trends of those keywords across the above countries, alongside popularity by various regions of the country in different hours in a day, along with related keywords.
Added Tax Information in Price Intelligence Data Our pricing intelligence data now provides tax related information in its data set. Users are now able to consider tax prices into their competitive pricing strategies.
Baidu We activated brand share of voice visibility on Baidu. A brand can now understand their unified visibility versus their competitors on paid ads versus organic and strategize the most effective technique to gain an edge against the competition on Baidu.
Full suite of PLA, SEO, and PDP dashboards upgraded to Google infrastructure. You should see better speed across all dashboards.
Keyword-Level SOV Report With Keyword-Level SOV report, users will be able to monitor historical SOV against competitors down to keyword-level. It is available to add to any SEO Dashboard on request.
Total Search Dashboard (Beta) Dynamic reports displaying what SERP formats are trending, how visible your client’s listings are and insights into what actions you should take on SEM based on your SEO visibility at a keyword level.
Our Q3, 2021 platform release features many new innovations and enhancements that support more marketplaces, go deeper into competitive intelligence, and provide you with more unified intelligence across marketplaces, search, and product.
We continue to invest in improving the accuracy, reliability, and usability of our products. We have added multiple data quality rules that proactively detect and rectify data issues. We have added more user-friendly capabilities to our price intelligence solution.
Bing We activated brand share of voice visibility on Bing. A brand can now understand their unified visibility versus their competitors on paid ads versus organic and strategize the most effective technique to gain an edge against the competition on Bing.
CVS We have added support into CVS’s digital advertising platform. This feature helps brands understand their ad visibility, share of voice, and the competitive landscape on the platform.
Our data collection technology is now able to collect data from European countries, Regions, and Cities. The global companies can analyze visibilities across Search, Product & Marketplaces across Europe.
Price intelligence for retailers at a zip code We now support pricing and availability intelligence at a regional, metro, and zip code level. Big box retailers with omnichannel presence and pure e-commerce resellers competing with local retailers will find this incredibly powerful to do geographic and zonal pricing.
Enhanced Product Experience Logic for Video Content We have improved our Product Detail Page (PDP) scoring logic by focusing on video content. This feature will allow you to measure and improve the performance of your video content across the marketplaces.
Private labels owned by Walmart, Amazon, and Target This feature allows you to understand how the marketplaces are pushing their private label brands to be more visible across platforms.
Shopper Friendly labeling We enabled shopper-friendly URLs to be visible by removing brand name duplicates and business units within the brand.
Visibility of Your Shopper Experience versus Competitors We provide visibility of how digital shoppers perceive your brand’s shopping experience versus the competition.
For example: If you are Kellogg’s, do you know how much content like videos, reviews, ratings, rankings, etc. a competitor like General Mills has on their product pages across Amazon, Walmart, Target, etc.? This type of information highlights what you may be missing on your product detail pages across channels.
Activate visibility of brands being promoted on Google Shopping We can activate the visibility of brands being promoted by leading marketplaces like Amazon, Walmart, Target & Instacart in google shopping.
Activated Competitive Intelligence by Category Big brands with multiple sub-brands are now able to understand the competitive intelligence at a category level.
For example: This feature allows brands like L’Oréal or MAC, who are both giants in the cosmetic category, easily understand their competitors in the Eye Cream Category versus competitors in another category like Hand Cream.
Enable Monitoring of Competitors appearing on Brands branded keywords. We can provide brand name and trademark violation (Brand word violation) by competitors and brand name violation by geography. E.g., Adidas appearing on text ads for Nike brand keywords on the west coast, London, Tokyo, and Toronto.
Support for Above the fold on all platforms. GrowByData now provides brands and agencies their visibility above the fold. For instance, as a Colgate brand manager, you would want to know and understand what SERP components are visible above the fold on Google, Amazon, Walmart, Target, CVS, and so on. If you realize that a competitor brand like Crest has been dominating visibility via shopping ads, text ads, people also ask (PAA), etc., then you need to understand how to increase your brand visibility through holistic Google search tactics across each SERP feature.
Our Q2, 2021 platform release features many new innovations and enhancements that support more marketplaces, go deeper on competitive intelligence, and provide you with more unified intelligence across marketplaces, search, and product.
Take a look at our innovations in Product Detail Scoring, Competitive Labeling, and New Competitor Product Detection.
Support for Five New Marketplaces:
Competitor Product Detection across Channels With this new feature, a user can monitor and track new sellers, and their products, in the user’s categories across supported channels. Supported channels include Google – Sponsored Ads, Shopping.Google.com / Google Shopping Organic, Amazon, Alibaba, Walmart, Target, Etsy, eBay, and Instacart.
Zip Code-Level Targeting Added to Amazon, Walmart and Target We are now able to collect data down to U.S. zip codes for Amazon, Walmart and Target (Google previously supported). This ability to collect data from a specific location gives granular insights into the competition and your performance.
Google Shopping Promotional Alerts With this new feature, a user can understand when there’s an influx of new sales, price drops or promotions in Google Shopping. This feature is of particular importance in competitive categories and during seasonal periods.
Support for Amazon Display Ads We added support for monitoring and tracking Amazon Display Ads as part of our Marketplace Intelligence solution. You can now get deeper competitive insights in the Amazon marketplace that now includes display ads.
Competitive Labeling To support an infinite amount of competitive grouping approaches, we have built competitive labeling capabilities so users can categorize their competitors (for example- top competitors, brick & mortar vs pure play, regional vs national, enterprise vs mid-market) to get visibility into how you’re performing within a specific competitive category.
Google Holistic Ad Format Alerts Savvy marketers know that Google’s search results are always changing. With this new feature, a user can configure an alert to understand what SERP changes could impact performance (for example – removing PLA, increasing the number of PLA ads visible).
Product Detail Page (PDP) Scoring The Product Detail Page (PDP) score analysis now covers the PDP pages of Amazon, Walmart, and Target showing product content optimization opportunities to maximize search visibility and shopper conversions on these platforms. Our proprietary scoring algorithm analyzes each product page attribute (i.e. – title, image, bullets) to help brands seamlessly understand what products and attributes they should focus on to improve performance.
1P and 3P Support for Amazon Product Detail Pages Product Intelligence is now capable of identifying Amazon 1P Vs 3P sellers alongside current buy box winners. This very useful information can be used to strategize competitive product advertising, pricing, demand, delivery, and experience quality on Amazon.
Active Competitor’s Product Price URLs GrowByData Competitive Price Intelligence solution is not only a competitor price monitoring tool but it is also capable of automatically discovering new competitor URLs matched at the variant level. This latest release includes enhancements to competitor URL management, enabling users to easily export new / active competitor URLs in CSV flat files. It makes it convenient for users to analyze or import the files to external platforms. Previously, the export feature was limited to inactive / rejected competitor URLs.
If you are interested in learning more about any of these new enhancements, please reach out to your Account Manager or support@growbydata.com
