Discover how to transform SERP data into actionable insights. Learn what searchers see, how your brand is represented, competitor moves, performance trends, and opportunities to capture more share of voice as presented by GrowByData VP of Customer Success, Andy Komack.
Key Takeaways:
- Total Search Visibility: Unify paid and organic data for a complete view.
- Actionable Insights: Gain competitive and market insights for both executives and practitioners.
- Local & Global Focus: Get detailed intelligence by location, including SERP trends and Google Shopping dynamics.
- Refinement Filters: Enhance keyword research (e.g., uncovering popular combinations around “baby wipes”) and optimize site experience and ad titles.
Quick Summary :
This webinar focuses on creative uses of search intelligence, going beyond basic ranking tracking. The speaker explains how valuable insights are extracted from all elements of a search engine results page (SERP) to gain a competitive edge, understand performance, and identify opportunities.
Three unconventional use cases are explored:
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Refinement Filters: The webinar highlights the importance of understanding how users refine product searches using both top-of-page bubbles and left-rail filters. By analyzing the most common filter combinations, businesses can optimize website experiences, product pages, and shopping ads for improved visibility and conversions. The presenter explains a method for identifying these key combinations and their frequency.
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Google Shopping and Text Ads: The session demonstrates how to leverage these ad formats to analyze competitor product assortment, pricing strategies, and promotional offers. Attendees learn how to extract data like calls to action, pricing, ratings, and special offers to inform their own strategies. The webinar also covers a method for categorizing and analyzing ad copy based on different strategic approaches.
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Google’s Connection to Reddit: With the increasing visibility of Reddit results in Google search, the webinar emphasizes the importance of monitoring conversations on the platform. The speaker explains how to identify relevant subreddits and specific discussion threads related to brands, competitors, and consumer sentiment. The potential of using AI to analyze this data for valuable insights is also discussed.
The webinar concludes with a Q&A session that clarifies the nuances of refinement filters, price intelligence gathering, and keyword research using these advanced techniques. The presenter emphasizes the value of understanding the most frequent long-tail keyword combinations driven by Google’s filter suggestions. Attendees are offered a free search audit and access to the webinar recording and presentation materials.