The explosion of generative AI has changed what it means to be visible.
Search visibility is no longer defined by blue links or traditional keyword rankings it, now extends into how Large Language Models like ChatGPT, Perplexity, and Google AI describe, cite, and recommend brands.
For marketing leaders, this shift raises a new challenge: it’s not just if you appear, but where and how you appear within AI-generated results. Traditional rank tracking can’t answer that.
GrowByData bridges this gap. By unifying insights across Paid, Organic, and AI Search, it reveals a brand’s true share of voice in every surface where discovery happens helping leaders see what audiences actually see that neither Profound nor Otterly can match.
The New Search Visibility Challenge
AI-driven discovery has redefined how people find information and how brands are found. Users no longer scroll through a list of results; they ask a question and receive an instant, summarized answer. In that response, only a few brands are mentioned, and fewer still are cited.
According to Gartner, by 2026 nearly one in four searches will occur through AI-powered experiences. For marketers, that means visibility now depends on inclusion within Large Language Models (LLMs), not just placement on Google’s first page.
The problem? Traditional SEO metrics such as rankings, impressions, and clicks no longer reveal where your brand truly appears. They measure algorithms, not audiences.
To compete in this new landscape, brands need AI visibility data that tracks how often, where, and in what context they appear inside AI answers. GrowByData turns that complexity into clarity, combining AI and traditional search signals in one unified framework.
Beyond Rank Tracking: Measuring What Truly Matters
Visibility measurement has evolved far beyond keyword rankings and average positions. Platforms like Profound and Otterly have taken important steps toward tracking brand presence within AI-generated results, yet they still evaluate each surface in isolation.
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That narrow view misses what matters most: what users actually see on screen. A brand can hold the top organic rank and still appear Below the Fold (BTF) because AI Overviews, ads, or rich results dominate Above the Fold (ATF) space.
GrowByData measures visibility the way audiences experience it by distinguishing between ATF and BTF presence across every surface of search. This clarity helps marketing leaders understand true on-screen visibility, evaluate competitive gaps, and focus resources where their brands are actually seen.
Unified Visibility Across Paid, Organic, and AI Search
Search ecosystems are increasingly powered by algorithms, yet most analytics platforms still isolate Paid, Organic, and AI-driven results. Each operates in its own reporting silo, with disconnected KPIs. That separation hides how audiences actually experience brand discovery.
GrowByData’s unified intelligence layer closes this gap. Using automated data extraction and AI-based classification, it consolidates visibility signals from:
- Paid Search – Google Ads and Shopping placements
- Organic Search – traditional rankings and on-page results
- AI Search – surfaces like Google AI Overviews and AI Mode
Within a single dashboard, marketers can instantly see how performance shifts across channels and where their brand dominates Above the Fold (ATF) or trails competitors Below the Fold (BTF).
While tools like Profound and Otterly focus primarily on AI search visibility, GrowByData connects all three layers revealing cross-channel share of presence and the patterns that drive measurable impact.
Exclusive LLM Intelligence Suite: Seeing Inside AI Answers
As discovery shifts deeper into generative AI, visibility is now shaped inside the answers themselves. Understanding how Large Language Models describe, cite, and rank brands has become a new layer of competitive intelligence.
GrowByData’s LLM Intelligence & AI Visibility tool reveals what happens beneath the surface by monitoring visibility across leading AI platforms.
It tracks:
- Brand Citations & Frequency – how often a brand appears within AI-generated responses.
- Source Attribution – which publishers, forums, and domains feed those answers.
- Sentiment– how AI systems characterize each brand
These metrics help marketing leaders understand not just if they appear, but how they’re represented when AI speaks for their category.
In one recent benchmark, GrowByData observed that brands most frequently cited in AI Overviews achieved up to 18 percent higher click-through rates from associated queries and evidence that AI visibility already influences real engagement.
By combining these LLM insights with Paid and Organic data, GrowByData transforms AI answers from a blind spot into a measurable, actionable visibility channel.
4. Human Expertise That Delivers Action
Even the best algorithms can’t interpret nuance and that’s where GrowByData’s “do-it-with-you” model delivers its edge.
Our in-house analysts work alongside enterprise clients to:
- Interpret visibility reports and identify actionable priorities
- Refine scanning methodologies for evolving SERP and AI environments
- Translate data into clear, brand-specific recommendations
Unlike Profound or Otterly, GrowByData goes beyond dashboards providing living intelligence that combines automation with human context.
5. The Competitive Comparison
The AI-search visibility space is evolving quickly, with several platforms helping marketers monitor brand presence in generative environments. Solutions like Profound and Otterly have advanced how brands measure citations and visibility inside AI answers but they still focus on monitoring single layers of search rather than connecting the full customer-discovery journey.
GrowByData takes a broader, integrated approach linking Paid, Organic, and AI visibility within one intelligence framework and enriching those insights with analyst support and Above-the-Fold (ATF) / Below-the-Fold (BTF) measurement.
| Capability | GrowByData | Profound | Otterly |
|---|---|---|---|
| Unified Paid + Organic + AI visibility | ✅ Yes | ❌ No | ⚠️ Partial |
| AI Mode + AI Overview tracking | ✅ Yes | ✅ Yes | ✅ Yes |
| Citation & sentiment analysis in AI answers | ✅ Yes | ⚠️ Partial | ⚠️ Citations only |
| Above-the-fold, pixel-space analysis | ✅ Yes | ❌ No | ❌ No |
| Custom scanning by keyword, location, and device | ✅ Yes | ⚠️ Limited | ⚠️ Limited |
| Analyst insights & recommendations | ✅ Yes | ⚠️ Basic support | ❌ No |
| Client-driven roadmap | ✅ Yes | ❌ No | ❌ No |
For enterprise decision-makers, this comparison makes one truth clear: while others measure yesterday’s metrics, GrowByData captures visibility as it actually exists in the blended world of Paid, Organic, and AI discovery.
6. From Measurement to Momentum
As search evolves into AI-powered discovery, measurement alone isn’t enough. True leadership comes from turning visibility intelligence into business impact.
GrowByData empowers brands to move from tracking to transformation using unified insights to identify opportunities, anticipate shifts, and act with precision across every channel. When AI surfaces, shopping ads, and organic listings all compete for the same attention, this connected intelligence becomes the advantage.
Here’s how leading marketing teams translate visibility into momentum:
- Audit visibility across channels – Understand ATF and BTF presence across Paid, Organic, and AI layers.
- Benchmark competitors – Compare representation and citations in AI-generated results.
- Integrate AI and SEO metrics – Merge traditional KPIs with LLM visibility data for a full view of performance.
- Act continuously – Refine content, data feeds, and prompts as algorithms evolve.
In this new era, success isn’t about ranking first, it’s about being seen, cited, and trusted wherever AI answers. GrowByData helps brands measure that presence, connect it to impact, and stay visible as discovery changes shape.
Conclusion: Redefining What It Means to Be Seen
Being ranked no longer guarantees being seen.
In the age of AI-driven discovery, visibility depends on how platforms like ChatGPT, Perplexity, and Google AI interpret and present your brand.
GrowByData unifies Paid, Organic, and AI insights revealing where you appear, how you’re represented, and where visibility gaps exist Above or Below the Fold.
See what your audience actually sees.
