Toys & Hobby Search Visibility Benchmark Report
Search landscape shifted as dominant players like Amazon lost ground while challengers gained momentum. To stay competitive, brands need clear visibility into their SERP strategies. With GrowByData’s SERP Tracking Solution, this benchmark delivers holistic insights through precise tracking of Toys & Hobby leaders across Google Search, Shopping, and AI-powered features.
Inside this report, you’ll learn:
Brand pullbacks (e.g., Amazon -46.6% in Shopping Ads)
AI surges (e.g., YouTube +522.8% in AI Overviews)
SOV breakdown: Shopping vs. Organic vs. Merchant Listings vs. AI
Top performers by Google SERP features & new breakout like Cobalt Keep
And more visibility trends...
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