Devik Balami works across SEO, AEO, GEO, content strategy, and AI search visibility at GrowByData. His work focuses on using search data, competitive intelligence, and changing search behavior to improve content performance, brand visibility, and discoverability across traditional search engines and emerging AI-driven search platforms.
Conspiracy theorists gather round! Is this a short-term play to boost earnings ahead of the close of Q2, or is this something else? Amazon did something…
As the brands settled down from the Q4 holiday, a different battle has begun in Google’s Advertising landscape. In Q4 2024, the credit card market ramped…
Net-A-Porter’s Google Shopping Turnaround: From Underdog to Unstoppable! In this analysis, we dove into how Net-A-Porter, a luxury brand turned a 2.1% Share of Voice into…
What is the “Learn Something Specific” SERP Feature? Google is testing “Learn Something Specific,” one of the new SERP features appearing within Google Business Profiles. This…
Christmas 2024 is now behind us, leaving a lasting impression as brands deployed a range of strategies to distinguish themselves during the holiday season. With millions…
Cyber Monday is more than just a shopping day. It’s your opportunity to score significant savings across a wide range of industries. With discounts peaking at…
Get ready to uncover exclusive deals, insider tips, and expert advice from our Promotional Intelligence team. Let’s make this holiday season truly unforgettable! As a token…
GrowByData Compass is now available in the ChatGPT plugin directory, so you can work with competitive search and AI visibility data inside ChatGPT. Connect your GrowByData…
Amazon competitor analysis is now built into GrowByData Compass. A new Marketplace section adds four Amazon reports that show which brands lead Amazon search for the…
Quick Answer Competitive price intelligence should be evaluated on the accuracy of product matching, unit-of-measure normalization, competitor and catalog coverage, data freshness, quality controls, and how…
Google is testing a new AI-generated block inside some sponsored Search results, labeled “What customers love.” The feature uses customer feedback signals to generate summaries that…
If your Share of Voice report looked strange the week of August 26, you weren’t imagining it, and it wasn’t your account. Google started routing organic…
Key takeaways Google began testing “Strongest Match” and “Strong Match” ad relevance labels in the US on June 26, 2026. GrowByData’s scans caught them three days…
AI Visibility Index | Running Footwear | June 2026 GrowByData tracks AI brand visibility across 37 non-brand prompts in running footwear, covering ChatGPT, Perplexity, Google AI…
