Devik Balami

December 2, 2025

Thanksgiving 2025: Google Shopping Ads Trends, Category Insights & Discount Patterns

The Thanksgiving period remains one of the most dynamic stretches in the Google Shopping Advertising ecosystem. The competition activity builds steadily through October before accelerating sharply…

October 16, 2025

AI search visibility in 2026: the complete guide

AI search visibility measures how a brand appears across AI-powered search surfaces – ChatGPT, Perplexity, Google AI Overviews, Google AI Mode in 2026. The three key…

September 25, 2025

Google AI Overviews: the new front page of search

Google AI Overviews are AI-generated answer panels at the top of Google search results, citing 4-7 source URLs per response. As of May 2026, AI Overviews…

August 11, 2025

People Also Consider – Will Google Monetize This SERP Feature?

With the rollout of Google AI Mode, most marketers are focused on generative results, zero-click answers, and AI-driven visibility. But just below the surface, Google is…

July 24, 2025

Ads in Google AI Overviews: what paid visibility looks like now

Introduction: The AI Overview Is Here and It’s Reshaping Paid Strategy AI Overview in Google (formerly Search Generative Experience) is no longer an experiment. As of…

July 14, 2025

Amazon Prime Day 2025: How Amazon Won Google Shopping in just 4 days

Amazon Prime Day was bigger, longer, and more competitive than ever in 2025. From July 8 to 11, brands and retailers across the U.S competed not…

June 30, 2025

What Google AI Mode changes for brands

Google recently announced the official release of Google AI Mode at Google I/O 2025 on May 20, 2025. Previously, AI mode was on experimental phase on…

June 13, 2025

Amazon Steps Back: The New Battle for Shopping Ad Dominance

Conspiracy theorists gather round! Is this a short-term play to boost earnings ahead of the close of Q2, or is this something else? Amazon did something…

April 17, 2025

Credit Card Advertising Trends 2025: Top Brands, Search Visibility, and Messaging Shifts Explained

As the brands settled down from the Q4 holiday, a different battle has begun in Google’s Advertising landscape. In Q4 2024, the credit card market ramped…