Devik Balami works across SEO, AEO, GEO, content strategy, and AI search visibility at GrowByData. His work focuses on using search data, competitive intelligence, and changing search behavior to improve content performance, brand visibility, and discoverability across traditional search engines and emerging AI-driven search platforms.
Your rankings look fine. Your organic clicks are down 22% quarter over quarter. Both things are true and that’s the problem rank tracking alone can’t solve.…
If your Google Shopping campaigns are losing clicks, the problem usually isn’t your bids. In the apparel vertical in Q1 2026, one advertiser’s Shopping Ads share…
In Q1 2026, two apparel retailers told the whole story of where search visibility is going. H&M extended its lead with 26% visibility growth quarter-over-quarter. Gap…
A Google SERP analysis of 228 apparel keywords reveals a counterintuitive Q1 2026 story: Shopping Ads as a SERP feature lost presence quarter-over-quarter, yet two very…
Key takeaways Ranking organically and appearing in AI answers are different problems. A brand can be strong in one and nearly invisible in the other. We…
GrowByData’s six-month SERP analysis shows Text Ads rebounded sharply in April after a broad March pullback across Travel, Financial Services, High Tech, and Automotive. This is…
A guide to Sentiment Composition & Favorability Score What is GrowByData tracking? GrowByData’s Compass platform monitors how AI engines like ChatGPT, Gemini, and others respond when…
Home Depot is currently outperforming its primary competitors (Ashley Furniture, Walmart, and Amazon) in terms of total visibility and growth. While the furniture and home goods…
GrowByData Compass is now available in the ChatGPT plugin directory, so you can work with competitive search and AI visibility data inside ChatGPT. Connect your GrowByData…
Amazon competitor analysis is now built into GrowByData Compass. A new Marketplace section adds four Amazon reports that show which brands lead Amazon search for the…
Quick Answer Competitive price intelligence should be evaluated on the accuracy of product matching, unit-of-measure normalization, competitor and catalog coverage, data freshness, quality controls, and how…
Google is testing a new AI-generated block inside some sponsored Search results, labeled “What customers love.” The feature uses customer feedback signals to generate summaries that…
If your Share of Voice report looked strange the week of August 26, you weren’t imagining it, and it wasn’t your account. Google started routing organic…
Key takeaways Google began testing “Strongest Match” and “Strong Match” ad relevance labels in the US on June 26, 2026. GrowByData’s scans caught them three days…
AI Visibility Index | Running Footwear | June 2026 GrowByData tracks AI brand visibility across 37 non-brand prompts in running footwear, covering ChatGPT, Perplexity, Google AI…
