Prajwal Pradhan is a Senior Project Manager at GrowByData with more than 10 years of experience in ecommerce data and operations. He joined GrowByData in 2016 as a Data Analyst and has been closely involved with the company’s Price Intelligence initiative since its early stages in 2018.
He specializes in Google Shopping, Amazon, competitive pricing, and catalog management. Today, he leads the Price Intelligence and Catalog Management projects, managing a team of more than 10 analysts and helping deliver high-quality ecommerce data solutions for clients.
Minimum advertised price (MAP) policies keep advertised prices consistent and protect the retailers that follow them. Enforcing one is harder, because it depends on seeing every…
MAP monitoring is the continuous detection of minimum advertised price violations across the retail channels where your brand is sold. A complete MAP monitoring program covers…
A MAP violation occurs when a retailer advertises a product below the manufacturer’s Minimum Advertised Price (MAP), as defined in the brand’s MAP policy. Common violation…
Key Takeaways MAP sets a floor for what resellers can publicly advertise, not what they can privately sell for coupons and loyalty discounts can still go…
Quick Answer Competitive price intelligence should be evaluated on the accuracy of product matching, unit-of-measure normalization, competitor and catalog coverage, data freshness, quality controls, and how…
