Analysis Blog

The insights are created using the real-time data on various industry through Search Intelligence Solution. These data are collected from Google Shopping platforms and tracking various dimensions and metrics.

Featured Articles

Beauty's Digital Battleground - Sephora, Ulat beauty and Amazon

Published on April 29, 2025

Beauty’s Digital Battleground: Sephora vs. Ulta & Amazon in the Year of the Search Shake-Up

The beauty retail landscape has always been fierce, but the period from April 2024 to March 2025 marked a significant turning point. The battleground...

Credit Card Advertising Trends 2025

Published on April 17, 2025

Credit Card Advertising Trends 2025: Top Brands, Search Visibility, and Messaging Shifts Explained

As the brands settled down from the Q4 holiday, a different battle has begun in Google’s Advertising landscape. In Q4 2024, the credit card...

navigating the credit card market shift key trends

Published on April 15, 2025

Strategic Credit Card Market Insights: Sept 2024 – Apr 2025

Credit Card Evolution: September 2024 – April 2025 The credit market experienced a major tumultuous shift – from pre-holiday setup to a dramatically different...

Top Advertisers by Share of Voice - christmas 2024

Last updated on March 24, 2025

Top Advertisers by Share of Voice (SOV) in Google Shopping Ads for Christmas 2024

Christmas 2024 is now behind us, leaving a lasting impression as brands deployed a range of strategies to distinguish themselves during the holiday season....

thanksgiving 2024 insights & trends

Last updated on January 21, 2025

Thanksgiving 2024 Shopping Trends: What Caught Shoppers’ Attention This Year?

Thanksgiving 2024 offered more than just discounts—it provided a deep dive into shifting consumer behaviors and emerging market trends. Shoppers embraced brands that understood...

Last updated on March 18, 2025

Best Thanksgiving Live Deals 2024

Get ready to uncover exclusive deals, insider tips, and expert advice from our Promotional Intelligence team. Let’s make this holiday season truly unforgettable! As...

8 Key Takeaways to Dominate Financial Services Search Landscape

Last updated on January 6, 2025

8 Key Takeaways to Dominate Financial Services Search Landscape

The financial services industry is undergoing a digital transformation, and search data provides invaluable insights into how consumers seek information and make decisions. Analyzing...

Amazon google Shopping ads halloween

Last updated on March 18, 2025

Amazon’s Halloween Surprise: A Strategic Retreat?

When it comes to online advertising, Amazon is usually the 800-pound gorilla in the room. But this Halloween, the e-commerce giant pulled a surprising...

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