Published on November 11, 2024 Amazon’s Halloween Surprise: A Strategic Retreat? When it comes to online advertising, Amazon is usually the 800-pound gorilla in the room. But this Halloween, the e-commerce giant pulled a surprising...
Published on October 23, 2024 Amazon Prime Day 2024: A Game-Changer Across Retail Categories. Amazon Prime Day 2024 has once again proven to be a pivotal event in the retail calendar, reshaping market dynamics across multiple categories. Let’s...
Published on October 6, 2024 How the Children’s Place Leveraged Advertising Strategy to Boost Visibility – Back To School 2024 This report presents a comprehensive analysis of Google Shopping Ads and Organic SERP data collected between August 23, 2024, and September 9, 2024. Through...
Published on July 26, 2024 Amazon Prime Day Decoded: What the Data Reveals in 2024 Amazon Prime Days are a highly anticipated shopping event that offers exclusive deals to Prime members, often resulting in a significant spike in sales...
Published on July 4, 2024 Search Landscape Revolution: New Strategies for Winning in Google AIO The world of Search is undergoing a transformative shift as traditional keyword strategies lose relevance in today’s digital landscape. This evolution is driven by...
Published on May 17, 2024 Google I/O 2024: Transforming Search with Generative AI in SGE At its recent developer conference, Google I/O 2024, the company announced significant upgrades to its Google AI Overview. This technology leverages the power of...
Last updated on June 24, 2024 Unveiling Google’s Search Generative Experience (SGE) Findings In the ever-changing world of online search, Google has once again pushed the boundaries of innovation with its latest Search Generative Experience (SGE). This...
Published on February 20, 2024 Competitive Landscape Shifts: How TEMU is Challenging SHEIN’s Dominance TEMU vs. SHEIN: 2023 Share of Voice Analysis by Category In the dynamic world of online shopping, TEMU is emerging as a formidable competitor...
