Amazon Steps Back: The New Battle for Google Shopping Ad Dominance

2 days ago
Devik Balami

Conspiracy theorists gather round! Is this a short-term play to boost earnings ahead of the close of Q2, or is…

What Marketers Need to Know About Google’s “Things to Know” SERP Feature

5 days ago

Google is constantly evolving how it presents information in search results. "Things to Know" SERP feature can be considered as…

Search as Strategy: How Brands Leverage Visibility Data to Outmaneuver Rivals

3 weeks ago

In today’s hyper-competitive landscape, understanding what your competitors are doing in search isn’t just an SEO tactic—it’s a strategic advantage.…

Uncovering Competitive Search Strategies: Leveraging Data for Market Dominance

1 month ago

In the highly competitive digital landscape, understanding your competition is not just an advantage—it’s essential for growth. Leveraging search insights…

“What People Are Saying” — A Must-Watch SERP Feature for 2025

1 month ago

Google's evolving, user-centric search experience has introduced the “What People Are Saying” SERP feature — a carousel-style module that highlights…

Optimizing for 5 TOP SERP Features. Tips and Advice

1 month ago

Getting seen on Google isn't just about ranking first anymore. If you're not optimizing for SERP features, you're reducing your…

Why Most Competitive Pricing Data Fails—and How Smart Retailers Use Accurate Data to Win

2 months ago

In fast-paced markets of the retail industry, Pricing Intelligence is a critical tool that can help determine the success of…

Beauty’s Digital Battleground: Sephora vs. Ulta & Amazon in the Year of the Search Shake-Up

2 months ago

The beauty retail landscape has always been fierce, but the period from April 2024 to March 2025 marked a significant…