The Google Search Engine Results Page (SERP) can look completely different every time you search on the platform. This is…
Traditionally, marketers have tracked rank fluctuations as a measure of SERP volatility. They believe that changes in the SERP due…
Google has always strived to provide the most relevant, valuable, and high-quality content to its users. In their latest update,…
Traditional search metrics provided by search engines like Google are no longer enough for managers to monitor search marketing performance…
Retailers and agency partners must share their product feed per Google’s product data specifications to get a product feed accepted by…
Online shoppers are exposed to countless numbers & types of digital advertising, making it an extremely competitive landscape and difficult…
Understanding what keywords your potential customers use for their search queries in search engines and the intent behind a user’s…
The term share of voice (SOV) refers to the total media spending by your brand in comparison to total media…